HOW RATES RANK BY CIRCULATION (CHART)

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Number Gross

of Retail general General Retail vs.

Circulation* papers rate rate vs. retail general

Over 250,000 45 $4,095.97 $8,487.93 +107.23% -51.74%

101,000-250,000 70 2,720.08 5,206.98 +91.43% -47.76%

51,000-100,000 114 2,607.66 4,199.29 +61.06% -37.90%

25,000-50,000 228 3,027.71 4,917.14 +62.40% -38.43%

Less than 25,000 881 5,461.45 8,466.04 +55.01% -35.49%

Total 1,338 $17,912.87 $31,277.38 +74.61% -42.73%

*From Audit Bureau of Circulations. Notes: Where national advertising is sold on an optional combination basis, totals include rates for the optional combination and such combinations are counted as one newspaper. Basis for comparison is a contract of 1,000 inches per year. General rates are shown before deduction of agency commission and cash discount, if allowed. Source: American Association of Advertising Agencies Newspaper Rate Differentials Study

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