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Ray-Ban's $42 mil acc't exits Bartle Bogle

Published on .

Bausch & Lomb has moved its estimated $42 million global Ray-Ban sunglasses account out of London agency Bartle Bogle Hegarty, with both sides quoting "creative differences" in the mutual decision. Suggestions are Bozell Worldwide, which works on B&L's skincare brand Curel in the U.S., will get the account. But Leo Burnett Co., Young & Rubicam and Arnell Group already work on the Ray-Ban business in Asia, Europe and the U.S.

Copyright November 1996, Crain Communications Inc.

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