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Razorfish buys Sweden's biggest Internet agency

Published on .

STOCKHOLM -- U.S. Internet advertising company Razorfish has acquired Spray Network, Sweden's biggest Internet advertising agency.

The takeover changes the landscape of Internet advertising in Sweden; the market in this niche area is dominated by Spray Network and Icon.

The sale gives Razorfish a bridgehead into the Nordic and European market through the Swedish agency's network of offices which spans Stockholm, Helsinki, Oslo and Hamburg.

Razorfish, owned by Omnicom, has offices in New York, San Francisco, Los Angeles and London.

Copyright August 1998, Crain Communications Inc.

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