RCA, CBS look to Final Four

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Thomson Consumer Electronics, Indianapolis, is gearing up for its sponsorship of the NCAA Final Four. CBS will help underwrite the cost of broadcasting the games live in high-definition TV on April 1 and April 3. Thomson will run RCA brand advertising via Lowe Lintas & Partners Worldwide, New York, during the telecasts, and debut digital TV promotions at retail in the weeks leading up to the Final Four.

Copyright January 2000, Crain Communications Inc.

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