Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

RCA, CBS look to Final Four

Published on .

Thomson Consumer Electronics, Indianapolis, is gearing up for its sponsorship of the NCAA Final Four. CBS will help underwrite the cost of broadcasting the games live in high-definition TV on April 1 and April 3. Thomson will run RCA brand advertising via Lowe Lintas & Partners Worldwide, New York, during the telecasts, and debut digital TV promotions at retail in the weeks leading up to the Final Four.

Copyright January 2000, Crain Communications Inc.

Most Popular
In this article: