AT&T's reach is truer

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AT&T on Monday introduced AT&T True Reach Savings, a consumer calling program that offers discounts on all types of domestic calls. A new advertising campaign introducing the program and its "anytime, anywhere" features begins Monday night on TV and later in newspapers. FCB/Leber Katz Partners, New York, handles. AT&T within the past few weeks has introduced a series of new features for its customers, including cellular and paging services and Internet access for businesses and consumers.

Copyright August, 1995 Crain Communications Inc.

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