Reader's Digest Association, Pleasantville, N.Y., and CBS Productions, New York, announced a multiyear agreement to develop TV movies and miniseries "based on the personal dramas chronicled in Reader's Digest
." RDA and CBS also will partner for other cross-promotional opportunities, including print ads in Reader's Digest
for upcoming programming and spots on CBS-TV to sell videocassettes through direct response after a program has aired.
Copyright May 1999, Crain Communications Inc.