×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

'Reader's Digest,' CBS link

Published on .

Reader's Digest Association, Pleasantville, N.Y., and CBS Productions, New York, announced a multiyear agreement to develop TV movies and miniseries "based on the personal dramas chronicled in Reader's Digest." RDA and CBS also will partner for other cross-promotional opportunities, including print ads in Reader's Digest for upcoming programming and spots on CBS-TV to sell videocassettes through direct response after a program has aired.

Copyright May 1999, Crain Communications Inc.

In this article:
Most Popular