×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Reader's Digest, Meredith in alliance

Published on .

Reader's Digest Association and Meredith Corp. signed a 16-1/2-year alliance giving RDA access to Meredith's 60 million-name consumer database in the U.S. and permitting RDA to direct market Meredith-branded books, CD-ROMs, videos and tapes under the names Better Homes & Gardens and Ladies Home Journal.

Meredith Book Group President Joseph J. Ward has resigned and the company said it expects to eliminate about 50 positions. Under terms of the agreement, RDA will pay Meredith royalties based on product sales and the use of the Meredith database. Not covered by the agreement is Meredith's retail book publishing operations.

Copyright July 1995 Crain Communications Inc.

Most Popular
In this article: