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Reader's Digest's Gifts.com taps Y&R for $20 mil account

Published on .

Gifts.com, an e-commerce site being developed by the Reader's Digest Association, has awarded its $20 million advertising and marketing business to Young & Rubicam, New York. The site, to be launched Nov. 1, will get a print and TV campaign later that month. The work will also include direct mail, radio, and online advertising and promotion.

Copyright October 1999, Crain Communications Inc.

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