Reader's Digest's Gifts.com taps Y&R for $20 mil account

Published on .

Gifts.com, an e-commerce site being developed by the Reader's Digest Association, has awarded its $20 million advertising and marketing business to Young & Rubicam, New York. The site, to be launched Nov. 1, will get a print and TV campaign later that month. The work will also include direct mail, radio, and online advertising and promotion.

Copyright October 1999, Crain Communications Inc.

Most Popular
In this article: