Reader's Digest, StarTek launch gifts.com

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Gifts.com, an online gift shopping service, was launched today backed by an alliance between Reader's Digest Association and StarTek. Gifts.com is aimed at time-pressed Internet users between the ages of 25 and 55 with household incomes of more than $40,000, and who spend at least $250 annually on gifts for other adults. Nexgenix, an e-business consultancy, helped develop the site. Nicholson NY was the interactive agency in charge of strategy and product development. The gifts.com site initially features 400 different products, including such brands as Escada, Laura Ashley, Burberrys, Lenox and Nautica. Gifts.com also offers several special customer services--including a customized Gift Finder, a Gift Calendar with e-mail reminders and other personalization features, such as hand-written or customized gift cards--to help shoppers find and send the most appropriate gift possible.

Copyright November 1999, Crain Communications Inc.

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