Madison Avenue is set to lend its talents to the creation of a new Brooklyn-based high school dedicated to advertising and media education. Expected to open its doors in September 2008, organizers said the intent is to foster a relationship between minority youth and the ad industry, allowing students to explore careers in advertising and media while helping to promote diversity in the industry.
Kick-off to Advertising Week
Top ad-industry brass this morning piled onto a yellow school bus to downtown Brooklyn to meet dozens of local high-school students for the announcement, part of the kick-off to Advertising Week 2007.
The school marks a milestone in a four-year effort to bring the industry and New York City's public schools closer together, said Euro RSCG Worldwide CEO Ron Berger, a Brooklyn native who serves as chairman of Advertising Week's board of directors. Interpublic Group of Cos.' chairman-CEO, Michael Roth, also a Brooklyn native, said he hopes the new school will lead to students pursuing careers in the advertising and media fields.
An advisory board led by Rick Boyko, formerly chief creative officer of WPP Group's Ogilvy & Mather North America and now director of Virginia Commonwealth University's Adcenter, will advise on the new school's curricula, which will range from statistical analysis to web design and packaging and marketing.
'Brooklyn is a brand'
The location is fitting for the subjects students will study, noted Brooklyn Borough President Marty Markowitz. "Brooklyn is a brand," he said. "The world knows the Brooklyn attitude when they see it."
The office of the Brooklyn Borough President has already committed $2 million to the creation of the school, which awaits approval by the New York City Department of Education.