Real Media has cut an exclusive deal with Business Week Online to syndicate the business magazine's guide to personal computers to newspaper Web sites. The guide, which is called Maven
, provides a third-party, unbiased guide to PCs. Newspapers will receive the guide for free and will also get half of the site's advertising to sell locally. Business Week will keep the other half of the ad inventory, which will be sold by Real Media's sales staff.
Copyright July 1998, Crain Communications Inc.