×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Real Media hands account to Mezzina/Brown

Published on .

Real Media, a company that serves advertising on a network of 570 local Web sites, picked New York-based Mezzina/Brown as its offline advertising agency. M&C Saatchi, New York, was the previous shop. Contenders for the estimated $2 million to $3 million account included DeVito/Verdi, Hanft Byrne Raboy Abrams & Partners and Stein, Rogan & Partners, all New York. Real Media will continue to use San Francisco-based Lot 21 Interactive Advertising as its interactive agency and strategic consulting partner.

Copyright August 1999, Crain Communications Inc.

In this article:
Most Popular