Real Media, a company that serves advertising on a network of 570 local Web sites, picked New York-based Mezzina/Brown as its offline advertising agency. M&C Saatchi, New York, was the previous shop. Contenders for the estimated $2 million to $3 million account included DeVito/Verdi, Hanft Byrne Raboy Abrams & Partners and Stein, Rogan & Partners, all New York. Real Media will continue to use San Francisco-based Lot 21 Interactive Advertising as its interactive agency and strategic consulting partner.
Copyright August 1999, Crain Communications Inc.