Real Media integrates privacy proxy into ad-serving software

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Real Media, New York, is integrating a ``privacy proxy'' into its Open Adstream ad server software. The company said that without the privacy proxy, sites that get ads from other ad serving companies can be vulnerable to having their proprietary user data collected and resold without permission. The software sits on the publisher's server and acts as an intermediary between the Web user and Real Media's ad servers.

Copyright October 1998, Crain Communications Inc.

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