Online ad network Real Media, New York, introduced the Real Media Rewards Program, a preferred rate plan for all of its Web publishing partners. The program will enable all partner sites within Real Media to receive discounted rates on other sites throughout their network in the Americas. Separately, Real Media is launching the iCover Network division, a value-price way for advertisers to reach consumers. ICover is a network of more than 400 local and national Web sites priced at a more affordable cost-per-thousand impressions.
Copyright September 2000, Crain Communications Inc.