Real Media launches untargeted ad buy program

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Real Media, New York, a provider of ad management technology and software for Web publishers, has launched Retail Direct, a program that allows smaller advertisers, or those on limited budgets, to buy online ads at a discount, yet have the ads appear on certain sites in its network of more than 300 sites. Advertisers participating in the program get an untargeted run of network placements that rotate through the Real Media network and on 65 sites from U.S. newspapers.

Copyright July 1999, Crain Communications Inc.

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