Publicitas Holdings, a Lausanne, Switzerland, company, made a minority investment in Real Media
, a New York-based provider of Internet advertising management software. Publicitas, through its multimedia development company, MMD Multimedia Development
, will develop new technologies to enhance the effectiveness of online advertising. Real Media distributes advertising to a variety of newspaper Web sites, including New Jersey Online, Boston.com and Philadelphia Online.
Copyright November 1996, Crain Communications Inc.