Real Media nets an investment

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Publicitas Holdings, a Lausanne, Switzerland, company, made a minority investment in Real Media, a New York-based provider of Internet advertising management software. Publicitas, through its multimedia development company, MMD Multimedia Development, will develop new technologies to enhance the effectiveness of online advertising. Real Media distributes advertising to a variety of newspaper Web sites, including New Jersey Online, Boston.com and Philadelphia Online.

Copyright November 1996, Crain Communications Inc.

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