Real Media, New York, an ad server and sales rep for a network of 570 Web sites, has opened a Miami office to serve Latin American clients. Greg Gendron, managing director-Real Media Latin America, will head the office. Also, Real Media Latin America has signed Miami-based Charney/Palacios & Co., a Latin American rep firm for print advertising, to help introduce advertisers to the Real Media Network. Already, Dell Computer Corp. is running a campaign on regional Latin American sites, business jointly sold by Real Media and Charney/Palacios.
Copyright September 1999, Crain Communications Inc.