Ad network Real Media, New York, teamed with ScreamingMedia, a digital content aggregator, to develop Real Media Syndicate, a content-delivery and ad-serving service for newspapers. ScreamingMedia's proprietary technology, SiteWare, will be the backbone of the service for Real Media Syndicate member newspapers. In addition, ScreamingMedia will provide locally branded content to Real Media Syndicate member sites. Financial terms were not disclosed.
Copyright June 2000, Crain Communications Inc.