×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Real Media upgrades Open AdStream

Published on .

Real Media, New York, has upgraded its Open AdStream ad serving software. One of the new features is a ``privacy proxy,'' which blocks third-party ad servers from tracking Web visitors across multiple sites and building user profiles, which Real Media says will help protect consumer online privacy. Other features include ad targeting by state and ZIP code, and enhanced reporting capabilities. Clients that have received the upgraded software include The New York Times, The Washington Post, Playboy and Lexis-Nexis.

Copyright October 1998, Crain Communications Inc.

Most Popular
In this article: