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RealNetworks to promote 'Lord of the Rings'

Published on .

RealNetworks signed a four-year deal with New Line Cinema to jointly promote the onscreen release of New Line's trilogy based on J.R.R. Tolkien's "The Lord of the Rings." A Lord of the Rings RealChannel will be created within RealPlayer, as the official video destination for the premieres of all trailers, interviews and behind-the-scenes material from the making of the three films. The free channel, which will be updated weekly, launched Jan. 19 with the first theater trailer.

Copyright January 2001, Crain Communications Inc.

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