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RealTime Media debuts 'Clicks and Bricks' promo

Published on .

RealTime Media, an online promotions agency, Wynnewood, Pa., is partnering with Frontline Marketing, an in-store marketing company, on a $500,000 instant-win promotion through supermarkets in Los Angeles, New York San Francisco and Washington this fall to determine whether in-store marketing efforts alone can successfully drive consumers online to specific sites. A site, try4free.com, is set up to count the number of consumers. The two companies hope to market their results to consumer-products marketers.

Copyright September 2000, Crain Communications Inc.

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