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Recession Resources: Where to Turn For Help

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MARKETING IN A RECESSION
Ad Age explores what marketers, media and agencies are doing to survive and even thrive in the downturn.
NEW YORK (AdAge.com) -- "It's not all doom and gloom," said James Russo, VP-marketing at Nielsen Co., before a forlorn-looking audience at the Advertising Research Foundation's Re:Think 2009 convention. He was referring to the recession, of course, and went on to say that consumers' shift from want-based spending to need-based spending might be here to stay, so marketers need to jump on the tide of change and build on it. Great. But how? Here, 13 resources that might help answer that question.


We'll continue to expand and update this list online. If you have a recession resource you value, please e-mail Marissa Miley.

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