FOR THE RECORD;AD AGE'S WORLD WIRE;4 AGENCIES PITCH GM EURO ACCOUNT;TAMBRANDS MEDIA GOES TO FCB, CARAT;MCD'S TAPS M&C SAATCHI IN AUSTRALIA;BSKYB, OZEMAIL LINK FOR INTERNET ADS; ISRAELI SUPERMARKETS TOUT U.S. BRANDS

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[ruesselheim, germany-nov. 15] Four shops are pitching General Motors Corp.'s $20 million to $25 million account for its U.S. car models in Europe. They are Lowe & Partners, Frankfurt, which handles brand advertising for GM's German Opel unit; the Frankfurt office of D'Arcy Masius Benton & Bowles, which works for GM in the U.S.; plus incumbents Buehler, Flettner & Partner, Frankfurt, and McCann-Erickson, Frankfurt and Zurich.

[london-nov. 13] Tambrands carved up its estimated $65 million global media account between Foote, Cone & Belding in the U.S. and U.K.-based TMD Carat. FCB, which wrested control of the company's creative advertising globally from BBDO Worldwide last month, will handle media in the U.S. and all other markets except for Europe, where TMD Carat will manage $41 million in business. The loser in Europe was Rocket, the U.K.-based media agency formed after the merger between Abbott Mead Vickers BBDO's media department and PHD. Elsewhere, it was BBDO.

[sydney-nov. 15] McDonald's Australia appointed as its second agency M&C Saatchi Agency, ending DDB Needham Australia's exclusive 26-year hold on the $50 million-plus account. DDB Needham retains all McDonald's media planning and buying and, for the time being, other promotional work. M&C's first task is a $7 million promotional project to break early next year. About 60% of McDonald's media budget is pumped through promotional activities, making the appointment potentially M&C Saatchi's biggest Australian coup since winning a major share of the $80 million Qantas business a year ago.

[london-nov. 9] News Corp.'s BSkyB, Europe's largest pay TV company, signed a joint venture agreement with Australian Internet service company OzEmail to provide an international ad service on the Internet. The venture plans to "deliver Internet advertising opportunities targeted at local audiences accessing Web sites regardless of where those sites are hosted."

[tel aviv-nov. 8] Israeli supermarket chain Supersol is putting on its biggest ever America Month, introducing $12 million worth of new U.S. products to the Israeli market, backed by a $1.8 million outdoor, newspaper, radio and TV campaign via Gitam/BBDO. The "Discovering America" festival is the chain's sixth event of its kind that has served to get established many U.S. brands. Among the brands debuting at this festival are Sara Lee frozen cakes, New York Kosher Deli's salami and pastrami, and Pillsbury Co.'s Old El Paso Mexican food products.

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