FOR THE RECORD;AD AGE'S WORLD WIRE;BURNETT WINS MCDONALD'S IN PHILIPPINES;DY&R NAMES ASINARI PRESIDENT; EUROLAB PARTNERSHIP EYES EXPANSION;FRENCH RAP DAEWOO, NEW STORES

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[manila-nov. 27] McDonald's Corp. awarded Hemisphere- Leo Burnett its account in the Philippines, one of the U.S. fast-food giant's top 20 markets worldwide. Chicago-based Leo Burnett Co. now services McDonald's in 22 countries. Local agency Basic resigned the account earlier this fall. This is Burnett's sixth win here this year; billings now stand at $20.6 million. For Leo Burnett Worldwide, the new business adds to its performance in the Asia/Pacific area, where billings are claimed to have grown by more than 20% for two consecutive years to $914.6 million in 1995.

[singapore-nov. 27] Matthew Asinari, current chief operating officer at Dentsu, Young & Rubicam Partnerships, has been promoted to president-CEO of the 15-year-old network in a move that has been expected since his arrival this summer. Mr. Asinari will take over from Gary Burandt, who is preparing to retire.

[london-nov. 27] The newly launched Eurolab pan-European media partnership is looking to push into the U.S. and Far East, creating a network of independent shops to service clients with global ad needs. Eurolab partners will be trawling the U.S. early next year for three strategically located media agencies and plan to bring on board a Far East-based affiliate later in the year. Discussions are also under way with other agencies in the Middle East, Scandinavia, Switzerland and Poland to add to the nine existing Eurolab companies. The $1.6 billion billing network was created by London-based media specialist Booth Lockett Makin, with help from France's Le Lab.

[paris-nov. 23] South Korean Daewoo Electronics placed an ad in the French daily press aiming to debunk what it sees as the myth surrounding its intentions in the takeover of France's consumer electronics giant Thomson Multimedia. "Daewoo is not the big bad wolf," says the ad from Publicis Consultants. Daewoo is keen to dispel fears that the sale of Thomson by the French government will lead to severe job losses. Critics have been extremely vocal in their outrage that Thomson is falling into foreign hands. Separately, Thorn-EMI has flown into controversy with the opening in France of the first in a planned chain of Crazy George's stores, which sell electrical goods on credit to those on low incomes. The company has been forced to halt its outdoor board and leaflet campaign following an outcry from the head of the Socialist Party. Crazy George's critics claim customers end up paying two or three times the original price of the product over the credit period. The French Ministry of Finance has asked the company to be more specific in its advertising and price labeling on the real price paid. Crazy George's said it would comply. Agency BL/LB is now working on a new campaign.

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