[london-sept. 26] J. Walter Thompson Co. has promoted two existing regional managers to a new senior layer of its global management structure. Miles Colebrook, president/CEO of J. Walter Thompson Europe, will be group president of JWT International. He will be in charge of Europe/Middle East/Africa and Asia/Pacific. Peter Schweitzer, currently a Detroit-based president of JWT, will become head of North America and Latin America. Messrs. Colebrook and Schweitzer will report to JWT CEO Designate Chris Jones and Chairman/CEO Burt Manning. Taking over as head of JWT Europe is Michael Madel, head of JWT Germany. Also, JWT*North America President Ron Burns takes the new post of president-global business.
[bombay-sept. 25] Air India is offering a car in a giveaway promotion, creating a new twist in the ongoing airfare war here. Dubbed "Win the World," the promotion also offers free tickets for two and paid hotel accommodation for winners of weekly draws, as well as a $19,000 Cielo car from South Korean automaker Daewoo Motors' Indian joint venture. Hindustan Thompson Associates, Bombay, handles Air India.
[london-sept. 27] Leo Burnett, London, has ended its four-year hold on the U.K. Mercedes-Benz account because of future potential conflict with Fiat. But the U.K. office of Mercedes-Benz claims the reason for the resignation is unfounded. "We don't understand why this change is necessary as the A-Class does not compete with any Fiat models," the marketer said in a statement. The A-Class small car is due to launch in 1998.
[london-sept. 26] BT, the U.K. telecom company, and News International, the European subsidiary of News Corp., will launch an Internet service next year for British consumers. The service, called Springboard, will provide Internet access and content from News International brands, including The Times and The Sun newspapers, and third-party services. The service will also be available to current Internet users worldwide who subscribe to a content-only package. BT's other moves into Internet markets include Campus World, an online service for schools; and BTnet, an Internet access service for business customers.