×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FOR THE RECORD;AD AGE'S WORLD WIRE;HAKUHODO E-MAIL SERVICE OFFERS NEW YEAR PRIZES;JWT PROMOTES EXECS IN MANAGEMENT SHUFFLE;AIR INDIA PROMOTION OFFERS TRAVEL, CAR;BURNETT RESIGNS MERCEDES IN U.K. FOR FIAT;BT, NEWS INTERNATIONAL TAKE ONLINE TO MASSES

Published on .

[tokyo-sept. 25] Hakuhodo, Japan's second largest advertising agency, is launching a service to send New Year's "cards" via e-mail that could win participants a prize. After the sender writes the New Year's message, he or she selects a gift from those offered by sponsoring marketers. The Hakuhodo service then assigns the e-mail a lottery number. Both the sender and recipient of the e-mail will get a prize if their number is chosen. In addition to product exposure, the companies will receive information about the senders of the e-mail, such as age, sex and product ownership.

[london-sept. 26] J. Walter Thompson Co. has promoted two existing regional managers to a new senior layer of its global management structure. Miles Colebrook, president/CEO of J. Walter Thompson Europe, will be group president of JWT International. He will be in charge of Europe/Middle East/Africa and Asia/Pacific. Peter Schweitzer, currently a Detroit-based president of JWT, will become head of North America and Latin America. Messrs. Colebrook and Schweitzer will report to JWT CEO Designate Chris Jones and Chairman/CEO Burt Manning. Taking over as head of JWT Europe is Michael Madel, head of JWT Germany. Also, JWT*North America President Ron Burns takes the new post of president-global business.

[bombay-sept. 25] Air India is offering a car in a giveaway promotion, creating a new twist in the ongoing airfare war here. Dubbed "Win the World," the promotion also offers free tickets for two and paid hotel accommodation for winners of weekly draws, as well as a $19,000 Cielo car from South Korean automaker Daewoo Motors' Indian joint venture. Hindustan Thompson Associates, Bombay, handles Air India.

[london-sept. 27] Leo Burnett, London, has ended its four-year hold on the U.K. Mercedes-Benz account because of future potential conflict with Fiat. But the U.K. office of Mercedes-Benz claims the reason for the resignation is unfounded. "We don't understand why this change is necessary as the A-Class does not compete with any Fiat models," the marketer said in a statement. The A-Class small car is due to launch in 1998.

[london-sept. 26] BT, the U.K. telecom company, and News International, the European subsidiary of News Corp., will launch an Internet service next year for British consumers. The service, called Springboard, will provide Internet access and content from News International brands, including The Times and The Sun newspapers, and third-party services. The service will also be available to current Internet users worldwide who subscribe to a content-only package. BT's other moves into Internet markets include Campus World, an online service for schools; and BTnet, an Internet access service for business customers.

In this article:
Most Popular