[melbourne-nov. 5] Telstra, Australia's major telecommunications carrier, launches a $10 million TV campaign today, via Mojopartners, aimed at consolidating its hold on the $3.5 billion small-business market. The campaign addresses four major concerns of small business people: growth, efficiency, capturing calls and managing costs.
[brussels-nov. 1] French travel aid company Europ Assistance appointed TBWA to help engineer a change to its Belgian marketing. TBWA beat out four other agencies, including incumbent Lowe Troost, for the $1.2 million to $1.5 million in business. Europ Assistance is looking for "a broader approach to the way we advertise in Belgium," said Director General Stephane Speth. "We want a more general communication of the brand, beyond the conventional media like TV." Meanwhile, Europ Assistance is considering its first corporate pan-European campaign. Such an effort would be "totally separate from the specific Belgian product-oriented campaign," Mr. Speth said.
[buenos aires-nov. 1] Ford Argentina early next month will launch a multimedia campaign for the redesigned midsize Escort, the first promotion for the marque in the country in five years. J. Walter Thompson Argentina handles. Advertising will carry the tag, "The Escort comes with everything."
[melbourne-nov. 2] Foster's International tapped Ammirati Puris Lintas for regional beer ads in the Asia/Pacific, Middle East and Africa, and to aid the development of Latin American markets. Spending is estimated at about $10 million.
[london-nov. 5] AOL UK, launched in January by America Online and Bertelsmann, is mounting its biggest marketing push to date. The multimillion-dollar campaign will target business people and families. A TV campaign by 24-hour news channel European Business News will promote its new AOL UK channel called EBN Talking Business. AOL is creating print ads in-house. Media Business handles media buying.