[new york] Bozell Worldwide is implementing a more decentralized management structure to meet a rise in revenues from international operations. Roger Winter has been named president, Asia/Pacific. He replaces Michael Anderson, who will become a consultant. Mr. Winter had been D'Arcy Masius Benton & Bowles president-Asia/Pacific and will remain in Hong Kong, where Bozell's regional headquarters is based. Brian Tucker, vice chairman of Bozell, becomes president-European operations, focusing on Europe, Africa and the Middle East. Messrs. Winter and Tucker will team with Calvin Mew, exec VP in New York who oversees Latin America, to create the group.
[toronto] Coors Brewing Co. has announced a new Canadian partnership that will give the No. 3 U.S. brewer better control over marketing its brands in Canada. Molson Breweries and Coors have ended a legal dispute with a new, tentative deal between Coors, Foster's Brewing Group and the parent company of Molson Breweries to form Coors Canada. Coors will own 50.1% of the partnership and decisions are to be made by consensus. Molson will also pay $72 million in damages under the terms of the settlement and will continue to brew and distribute Coors and Coors Light.
[beijing] McDonald's Corp. has launched a new campaign to foster young customers from school kids with "public welfare" advertising at the entrance of several primary schools in Beijing. The move has drawn criticism from the local media, which suggest McDonald's ads are more commercial than public welfare.
[london] Rover Group has named WCRS to handle all U.K. national advertising for its Land Rover sports utility vehicles, replacing Bates Dorland. In addition, WCRS will also act as lead agency for Land Rover's overseas markets, although its appointment will not affect arrangements with the Rover Group's existing marketing partners, such as New York-based Grace & Rothschild for the U.S. WCRS' first task is to develop a global ad strategy for the new Freelander.