[madrid] Iberia has awarded its worldwide advertising account to Tiempo BBDO, based in Madrid and Barcelona, following a review announced in late February. The budget for the two-year period is around $60 million. Until now, Iberia had divided its domestic and international advertising, handled by Casadevall Pedreno & PRG, Barcelona, and Grey, Madrid, respectively.
Israel enacts tourism marketing plan
[jerusalem] A $285,000 emergency marketing campaign has been launched by the Israeli Tourism Ministry in conjunction with private tourism companies to counter that nation's major drop in tourism over the past year. The international campaign, the first of its kind, will include a direct-mail component promoting inexpensive package tours, a massive ad blitz of lower-price packages and direct marketing to overseas tour operators. An agency has not been named to handle the campaign, slated to begin in September.
Omnicom plans global media operation
[london] Omnicom, the world's second-biggest advertising organization, is planning to bundle its media operations globally to gain maximum buying power. The group is expected to announce details within the next few months. In preparation, Omnicom agency unit TBWA International last week announced it would not renew its contract with media independent Carat International to service its clients in Europe.
Agencies asked to fight Olympic ambush
[sydney] The Sydney 2000 Olympic Games organizing committee has asked advertising agencies to develop a plan to protect official sponsors from ambush advertising, which plagued last year's Atlanta Games. About five agencies are believed to be pitching the account, but Sydney-based DMB&B Weekes Morris Osborn, the committee's main advertising agency, will not be involved.
O&M buys Indian shop to aid WPP growth
[bombay] WPP Group will add another Indian ad agency to its roster with the planned acquisition of Speer Communications, Bombay, by its Ogilvy & Mather Worldwide network. Speer has clients such as Airbus Industrie, Beiersdorf and Tata Donnelley, and claims 1996 billings of $4 million. Speer will be London-based WPP's fifth agency in India. The acquisition forms part of a WPP plan to expand in the Asia-Pacific. WPP holds a 49% interest in India's largest agency, Hindustan Thompson Associates, Bombay, 51% in the Ogilvy & Mather India network, 40% in Contract Advertising, Bombay, and through South Korean subsidiary Korads, 60% in New Delhi shop Equus Advertising.