FOR THE RECORD: AD AGE'S WORLD WIRE

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JWT TAPS BAKER FOR GLOBAL PLANNING

[london] J. Walter Thompson Co. has named David Baker to the new post of worldwide director of Thompson Total Planning. He had been Europe head of planning. The agency has elevated six planners to new posts of global planning director. Thompson Total Branding is JWT's new approach to communications, "focusing on involving individual consumers with brands through communications," said Richard Block, one of the six new global planning directors. Mr. Block works on Shell Oil Co. business. The global planning directors will work with Mr. Baker on coordination and direction. The others are John Stuart and Bernadette Knox (both London), Don Topping (Detroit), Dana Anderson (Chicago) and Dharn Chadra (Bangalore, India).

CANADA MUST EASE MAG RULES: WTO

[ottawa] The appellate body of the World Trade Organization ruled last week Canada's policy of taxing and controlling local editions of foreign magazines was unacceptable. Now, Canada must revise in the next 15 months its magazine industry policy, which includes an 80% Canadian excise tax on advertising in split-run Canadian editions of foreign magazines.

BOARDS TORN DOWN IN BUENOS AIRES

[buenos aires] The municipal government of Buenos Aires has drawn up some 600 possible advertising violations on public roadways since a local citizens' group complained in April that illegally placed ads were distracting drivers and causing visual pollution. To date, at least 100 boards have been removed for various reasons, including distracting airplane pilots landing at the city airport.

VISA, CNN IN FIRST GLOBAL MEDIA BUY

[new york] Visa International has bought its first global media package. BBDO Worldwide put together the deal with Turner Broadcasting Sales in which Visa will leverage its worldwide sponsorship of the 1998 Olympic Winter Games in Nagano, Japan, via CNN's "Olympic Update" programs. This first global media purchase will be funded by all six worldwide Visa regions.

REUTERS BRINGS DDB ON LINE

[london] Reuters news service reportedly has handed a $33 million global task to DDB Worldwide unit BMP DDB as part of a plan to bolster its image across international markets. Previously, Leopard, an agency that is now named Warman & Bannister, handled Reuters' advertising. The market for online business information and news in Europe is predicted to double to $1.6 billion by 2000.

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