FOR THE RECORD;COMPUTER AD PAGES SLIP 1% IN 1ST QUARTER; BURGER KING ADS REACT TO ARCH DELUXE;MOUNTAIN DEW PROMO CENTERS ON PAGERS;OLYMPIC COMMITTEES, POSTAL SERVICE HUDDLE;P&G ALUMNUS JOZOFF JOINS DIAL;INT'L WIRELESS BACKS PRODIGY EXECS IN BUYOUT;WIEDEN JUGGLES NIKE, MICROSOFT EXECS;MACDONALD TO CHRYSLER VP-MARKETING;AMEX DEBUTS NEW INVESTMENT SERVICE;GOP READIES $20 MIL IN ADS TO BACK DOLE;VAN DE KAMP'S TO BUY QUAKER BRANDS;FTC FEARS TCI TAKEOVER OF TIME WARNER: MALONE

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[eugene, ore.-may 15] Computer advertising in U.S. tech and business publications dipped 1% in pages but grew 6% in dollars in the first quarter, said Adscope. That contrasts with a 10% gain in pages and 14% increase in revenues in last year's first quarter.

[miami-may 13] Burger King Corp. unleashed a competitive strike against McDonald's Corp.'s Arch Deluxe with two new executions in its "Get your burger's worth" campaign that target McDonald's and go back to the flame broiling-vs.-frying theme. Ammirati Puris Lintas, New York, handles.

[somers, ariz.-may 13] Pepsi-Cola Co.'s Mountain Dew has added a page to the consumer promotion playbook with an ambitious effort to link itself, other brands and hundreds of thousands of consumers via pagers. Billed as the brand's largest promotion ever, the Mountain Dew Extreme Network aims to give out 500,000 beepers to consumers who send in 10 proofs-of-purchase plus $29.99. The pagers will be programmed to receive Extreme Network announcements alerting consumers to special offers and giveaways worth up to $50 million in merchandise from Mountain Dew and 26 other partners including MTV, ESPN, Sony Music and Universal Studios. TL Partnership, Dallas, formerly Tracy-Locke, created the promotion, supported by TV ads from BBDO Worldwide, New York.

[atlanta-may 14] The Atlanta Committee for the Olympic Games and the U.S. Olympic Committee are expected to resolve a licensing dispute with the U.S. Postal Service. Olympic officials accused the postal service, which is not a Games sponsor, of ambush marketing for licensing Olympic stamp art to T-shirt marketer DT&S Enterprises without permission. The proposed agreement would give the majority of royalties to the official Olympic committees. DT&S will become a sublicensee for Hanes, the official T-shirt licensee.

[phoenix, ariz.-may 16] Malcolm Jozoff, a former Procter & Gamble Co. personal-care executive, was named president-CEO of Dial Corp.'s consumer products group. He will become chairman-president-CEO of the Dial Consumer Products Corp. after Dial's restructuring (AA, Feb. 19). He was most recently chairman-ceo of Lenox Inc. John Teets remains chairman-CEO of Dial Corp. but will assume the post of chairman-president-CEO of the Dial services company after the spinoff in the third quarter.

[cambridge, mass.-may 13] International Wireless backed a management buyout of Prodigy Services Co. No price for the long-expected buyout was announced, but observers said it was well below the $1 billion or more invested in the troubled online service by co-owners Sears, Roebuck & Co. and IBM Corp. Assuming regulatory approval of the buyout, the telecommunications company will own Prodigy and it will be run by current management.

[portland, ore.-may 16] Wieden & Kennedy moved Jim Ward, 36, global account director on Microsoft Corp., to the new post of global account director on Nike. Mr. Ward said his task is to help Nike become the world's "dominant sports marketing brand." John Russell, former Nike U.S. account director, takes Mr. Ward's Microsoft post, while Tom Blessington moves up from No. 2 to Mr. Russell's old position. Microsoft now will be overseen by Nike veterans new to technology. Greg Perlot, Microsoft director of corporate advertising, said it is "too early to tell how it will be yet, but we're certainly optimistic, and sad to lose Jim."

[auburn hills, mich.-may 16] Chrysler Corp. named M. John MacDonald VP-marketing. He will report to James P. Holden, exec VP-sales and marketing, and assumes the marketing responsibility previously held by A.C. "Bud" Liebler who had been VP-marketing and communications. Mr. Liebler will continue as VP-communications. Mr. MacDonald has been general manager-fleet division since 1993.

[new york-may 15] American Express Co. announced a new do-it-yourself investment service called American Express Financial Direct, allowing customers to invest in no-load mutual funds, money market accounts and discount stock brokerage through a toll-free telephone number. A print campaign created by Young & Rubicam and its direct marketing subsidiary, Wunderman Cato Johnson, was to break May 16, themed "You know where you want to go. We give you more than one way to get there."

[washington-may 16] The Republican National Committee will run a $20 million three-month "issue advocacy" campaign backing presumptive presidential candidate Bob Dole. The committee had been expected to step in because the Kansas Republican, soon to retire from the Senate, is near his federal spending limit well before the party's August convention. The first commercial, from Greg Stevens & Co., Arlington, Va., focuses on the proposed balanced budget amendment and President Clinton's "flip-flops" on issues.

[st. louis-may 16] Frozen seafood marketer Van de Kamp's said it will acquire Quaker Oats Co.'s Aunt Jemima frozen breakfast products and Celeste frozen pizza products businesses. The combined sales of the Aunt Jemima products and Celeste businesses for 1995 were about $175 million.

[new york-may 15] The possibility of Tele-Communications Inc. taking control of Time Warner is the biggest fear the Federal Trade Commission has about the Time Warner acquisition of Turner Broadcasting System, said TCI President-CEO John Malone. Mr. Malone, here for an analysts meeting, said TCI has told the FTC that it could eventually acquire up to 25% of Time Warner stock if the deal goes through. TCI currently owns 23% of Turner, which would translate into 9% of Time Warner stock. "We're very supportive of Jerry [Levin, Time Warner chairman-CEO], but we need the flexibility in case plans Jerry has don't work out," Mr. Malone said. Mr. Malone said he still believes the Time Warner/Turner deal has a "70% chance of going through."

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