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FOR THE RECORD;NEWS FROM AD AGE DAILY FAX, DAILY WORLD WIRE AND EARLY WEEK REPORTS;COKE SHUNS FORUM AFTER LAKERS SNARE SHAQ;CUNARD CHRISTENS GLOBAL BRANDING EFFORT;AT&T CHARGE CARD CHIEF RESIGNS;FIRST DATA TO ACQUIRE DONNELLEY MARKETING;CHECKOUT COUPON WILL EXPAND TO JAPAN: ADVERTISER-BACKED TPP CONSORTIUM FOLDS:STAPLES INC. TO BUY OUT RIVAL OFFICE DEPOT:ATLANTA AGENCY FOUNDER ADAMS DIES AT AGE 95: LONGTIME AD EXEC KLETTER IS DEAD AT 89:MTV NETWORKS TO PUMP $420 MIL INTO ANIMATION:SEGA PLAYDIUM OPENS IN TOWN OUTSIDE TORONTO: GARDEN ROSE COUNCIL READIES NAT'L CAMPAIGN

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[atlanta-sept. 3] Coca-Cola Co. said it will end its signage and pouring rights partnership with the Great Western Forum, home of the Los Angeles Lakers and Kings. Coca-Cola said the Lakers' signing of Shaquille O'Neal, NBA superstar and Pepsi-Cola endorser, led to its decision.

[new york-sept. 3] Cunard Line begins its first integrated global branding campaign this month. The 156-year-old luxury cruise line said it has budgeted $13.2 million. Created by Bates USA and Bates Europe, the campaign includes Cunard's first-ever TV commercials. In the U.S., consumer magazine ads run in September; TV begins in October in the top 12 markets plus national cable. Cunard will also launch a site on the World Wide Web Sept. 15 (http://www.cunardline.com).

[jacksonville, fla.-sept. 5] AT&T Universal Card Services President David K. Hunt resigned Sept. 5 amid industry reports that the No. 3 credit card is losing market share and profits. Launched in 1990, the popular no-fee card boasts 17.9 million accounts and offers discounts to AT&T long-distance users. But new incentives from competitors and fast-growing affinity cards are putting new pressure on AT&T Universal, observers said.

[hackensack, n.j.-sept. 5] First Data Corp. plans to acquire Donnelley Marketing for $185 million from an investment group including Peter Diamandis. Chicago-based Donnelley is a major direct marketing company. "Donnelley Marketing has led its industry by creating one of the most valuable databases in the country," said John Chaney, president of Houston-based First Data Solutions, the information-based products and services unit that will manage Donnelley.

[st. petersburg, fla.-sept. 3] Catalina Marketing Corp. plans to introduce its Checkout Coupon program to Japan via a joint venture with Pacific Media K.K., a Tokyo-based media company specializing in outdoor advertising. Catalina Marketing will effectively purchase 51% of Pacific Media, which will continue to offer outdoor media services.

[new york-sept. 3] Television Production Partners, a consortium of 10 of the biggest U.S. marketers-AT&T Corp., Campbell Soup Co., Clorox Co., Coca-Cola Co., Adolph Coors Co., General Motors Corp., MasterCard International, McDonald's Corp., Reebok International and Sears, Roebuck & Co.-that had linked to produce TV programming, has disbanded. TPP pulled the plug on three specials it was supplying to ABC: "Gail Sheehy's New Passages," which aired the week of Aug. 26 but with no TPP advertiser participation; "Celebration for Humanity," which will not air; and one in conjunction with Ebony, likely to air but without TPP ad support. Jack Myers, TPP chairman-CEO, did not return calls but is said to be still trying to line up advertiser support, on an ad hoc basis, for TV movies TPP was to produce with Paramount TV and for Fox Broadcasting.

[framingham, mass.-sept. 4] Staples Inc. said it will buy Office Depot, Delray Beach, Fla., for $3.49 billion in stock. The new company, Staples/The Office Depot, will have more than 1,100 office supply stores in the U.S. and Canada. Staples Chairman-CEO Thomas Stemberg will be CEO of the new company. David Fuentes, head of Office Depot, will be chairman; Martin Hanaka, president-chief operating officer of Staples, will retain that title. Cliff Freeman & Partners, New York, handles Staples; Office Depot is at J. Walter Thompson USA, Chicago. Not known yet is which will handle the combined account.

[atlanta-sept. 4] Burke Dowling Adams, 95, founder of the agency that bore his name, died here Sept. 1. The Burke Dowling Adams agency opened in Atlanta in 1939 and in 1945 won the Delta Air Lines account. In 1964, BDA became a division of BBDO and Mr. Adams became VP and director until retiring in 1970. Jack Walz, exec VP of BBDO South and Mr. Adams' son-in-law, said Mr. Adams was instrumental in the success of Delta's expansion from a regional to national to global airline.

[boca raton, fla.-sept. 5] Retired adman Edward Kletter, 89, died here Aug. 21. Mr. Kletter began his career at United Cigar/Whelan Drug Co., where he ultimately became president of in-house agency PAC. In 1952, he formed Ed Kletter Associates, agency for Pharmaceuticals Inc. When Pharmaceuticals Inc. bought J.B. Williams Co. in 1957, Mr. Kletter was named ad director and executive committee member. That same year, Kletter Associates changed its name to Parkson Advertising and remained the in-house agency for J.B. Williams brands, including Geritol, Sominex, Aqua Velva and Lectric Shave. He retired in 1981.

[new york-sept. 3] MTV Networks said it will invest more than $420 million in original animation over the next five years for both Nickelodeon and MTV music networks. That includes animation for series, feature films and other products. Upcoming animated TV projects include the Nickelodeon series "Hey Arnold!" and "Angry Beavers" plus a new strip series starting in 1998; a weekly MTV: Music Television series titled "Daria," the female character from "Beavis & Butt-head"; and a potential VH-1: Video Hits One series for 1998.

[mississauga, ontario-sept. 3] A 33,000-square-foot Sega City & Playdium was to open over the weekend here, just outside Toronto, featuring virtual reality games, a go-cart race track, rock climbing, a mini-golf course, restaurants and a Blue Jays Club House. Playdium Entertainment Corp. has teamed up with Sega Gameworks to launch more than 40 centers in Canada in the next five to seven years. Sega Gameworks is a partnership between DreamWorks SKG and MCA, plus Sega Enterprises of Japan. Boom Design, Toronto, handles Sega City. Media Experts, Montreal, handles media buying.

[phoenix-sept. 4] A revamped organization to promote the sale of roses, the Garden Rose Council, plans its first national ad campaign. It will begin in December with "Plant roses, it's simple" as the theme. Moses Anshell is the agency. The council, formerly the Rose Information Bureau, said it represents more than 90% of the nation's garden rose production.

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