Pizza Hut's new pasta dishes, called PastaBakes, will expand into franchisee-owned units, comprising about 2,000 stores, the company said. The four varieties are marinara, marinara with meat, primavera and chicken primavera. An ad campaign from BBDO Worldwide, New York, will support (AA, July 21). Also, Pizza Hut is breaking a kids' promotion with the Seattle Mariners' Ken Griffey Jr. A spot from BBDO shows the baseball star being delivered one of Pizza Hut's Supreme variety fresher-ingredient pizzas on the playing field. Team members snatch off the abundant toppings before the box reaches him.
DIGITAL CONSOLIDATES ACCOUNT AT DDB NEEDHAM
Digital Equipment Corp. consolidated its $105 million-to-$110 million global account at DDB Needham Worldwide, New York (AA, July 14). DDB had two-thirds of the business as Digital's corporate agency. It now adds the personal computer business formerly at Y&R Advertising, New York. DDB and Y&R have been vying for the consolidated account since Digital earlier this year decided to merge its PC and products operations into a single marketing unit. The move is the latest in a series of reorganizations at the troubled computer maker. Digital now joins the computer industry's trend of consolidating global advertising.
INGALLS MORANVILLE ADDS SEATTLE OFFICE
Ingalls Moranville, San Francisco, has opened a Seattle office to handle its US West business and to prospect for new clients. The shop, with billings reported at $45 million, was opened a year ago by two creatives from Saatchi & Saatchi Advertising.
HIGH-TECH PAGES UP 6.6% IN COMPUTER BOOKS
Ad pages for high-tech products in U.S. computer and business publications grew 6.6% in the first half compared with last year, Adscope reported. The tracking service said estimated print spending in the category increased 14.8% to $1.3 billion. The biggest gainers: CMP Media titles InformationWeek, up 27.8% in pages, and Computer Reseller News, up 17.4%; McGraw-Hill Cos.' Business Week, up 18.1%; and Ziff-Davis' PC Week, which advanced 17.2 %.
DISNEY, LICENSEE TRY `DISCOVER EN ESPANOL'
Disney Magazine Publishing Co. in October will debut Discover en Espanol, a Spanish-language adaptation of Discover. Licensee Ideas & Capital Limited Co. will handle advertising sales and translations. Though no guaranteed rate base has been set, 210,000 copies will be distributed.
IPG, OMNICOM POST 20% PLUS QUARTER HIKES
Interpublic Group of Cos. reported second quarter net income of $89.9 million-a 20% increase over the comparable 1996 quarter. (Results exclude the gain on the sale of a portion of CKS stock of $8.1 million). Gross income for the quarter was up 20% to $812 million. Separately, Omnicom Group reported a second quarter net income increase of 25% to $66.4 million over the same 1996 period. Worldwide gross income for the quarter rose 18% to 786.3 million for the quarter.
MATTEL'S THREE ROSTER SHOPS SPLIT TYCO BUSINESS
Mattel's three roster agencies will each be assigned work on Tyco Toys lines. Foote, Cone & Belding, Los Angeles, received $15 million in business, and separate $20 million chunks went to Ogilvy & Mather, Los Angeles, and Y&R *Advertising, New York. Tyco had awarded D'Arcy Masius Benton Bowles, New York, its ad business just prior to its merger with Mattel in March. DMB&B will handle Tyco through the end of the year.
`TEEN PEOPLE' GETS GREEN LIGHT
Time Inc. has given the go-ahead to People spin-off Teen People. The magazine, launching in February, will be published 10 times in '98. Christina Ferrari, former editor in chief of YM, will be managing editor.
BOFA PICKS GSD&M FOR BROADCAST BUYING
Bank of America tapped GSD&M, Austin, Texas, to handle its estimated $32.9 million broadcast media buying account. GSD&M beat out Carat ICG, Los Angeles, and Carat MBS, New York, in a showdown. Western International Media, Los Angeles, and SFM Media and Creative Media, both New York, also made a run for the business, held by Ketchum Advertising, San Francisco. Deutsch, New York, handles creative, media planning and print buying for BofA.
SCHWAB GOES TO KIRSHENBAUM SPINOFF
Charles Schwab & Co. named Montgomery North, San Francisco, to handle its $10 million electronic trading account.Kirshenbaum Bond & Partners, New York, avoiding a conflict with its Citibank account, set up Montgomery North to pitch the business.
QLUBE REVIEW PUT ON HOLD
Quaker State Corp.'s QLube quick-change oil chain put the review for its $7-million creative and media account on hold after giving Forbes Group, Dallas, a four-month strategic branding assignment and its database marketing work. EvansGroup, Salt Lake City, withdrew after the news. Three contenders remain: Harris & Love, Salt Lake City; Integer Group, Golden, Colo.; and Valentine Radford, Kansas City, Mo.