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FCC deadlocked on liquor ad probe

There will be no Federal Communications Commission inquiry into TV advertising of liquor-at least for now. The inquiry stalled, as expected, when FCC members deadlocked in a 2-2 vote July 9 on whether to proceed.

Euro RSCG Tatham snares Red Lobster account

Red Lobster named Euro RSCG Tatham, Chicago, to handle creative for its $70 million to $90 million account. The other finalists involved were New York agencies Grey Advertising, the account's 12-year incumbent, and Deutsch.

McDonald's unveils new U.S. corporate structure

McDonald's Corp. named five new U.S. regional presidents and said McDonald's USA President-CEO Ed Rensi is retiring. Jack Greenberg, McDonald's USA chairman, and vice chairman of parent McDonald's Corp., will assume the CEO title for the USA unit. There had been speculation about Mr. Rensi's tenure at McDonald's after the failure of its "Campaign 55" program. The five new regions replace the company's existing eight U.S. zones. The presidents heading those units are Alan Feldman, 45, Northeast division; Debra Koenig, 45, Southeast division; Kevin Dunn, 44, Great Lakes division; John Charlesworth, 51, Midwest division; and Michael Roberts, 46, Western division. Each will name divisional management teams, including a marketing structure for each division.

MSN recast again asInternet service

Microsoft Corp. plans its third incarnation of Microsoft Network in two years. MSN launched in August 1995 as a proprietary online service and was recast last fall as a Web-based service with heavy subscriber-only entertainment content. MSN now will focus more on service and information content while making more feature material available on the Web, changes reflecting how the bulk of its 2.3 million subscribers use MSN mainly to access the Web.

FTC Commissioner Varney announces resignation

Christine Varney, a commissioner on the Federal Trade Commission, announced her resignation, saying she wanted to start a law practice dealing with Internet issues. Ms. Varney, who pushed privacy and Internet issues at the FTC, will join Washington law firm Hogan & Hartson in September.

K-III executives get new duties

K-III Communications Corp. said Chairman-CEO William F. Reilly will serve as acting president of K-III's Media Group and acting president of consumer magazines following the recent death of K-III Communications Chief Operating Officer Harry McQuillen. K-III's Special Interest Magazine Group now reports directly to Mr. Reilly as well. Debi Chirichella becomes chief financial officer of the Media Group, reporting to Mr. Reilly, from VP-development of K-III. Linda Jenkins becomes senior VP-chief financial officer of consumer magazines, also reporting to Mr. Reilly, as well as acting VP-operations. Bill Barber becomes VP-consumer marketing and circulation planning.

Leap Partnership wins business in L.A., Chicago

Leap Partnership's offices in Chicago and Los Angeles each won accounts. Leap's Los Angeles office won its first assignment since opening in January by capturing the estimated $7 million account for the Los Angeles Department of Water & Power. The business had been at Fotouhi Alonso Agnew, Los Angeles. The Chicago shop, meanwhile, was awarded Daewoo Motor America's Central Region $12 million account. Leap will launch the South Korean car in an 11-state region in early 1998.

Contraceptive's TV ads win FDA approval

In a groundbreaking step by the U.S. Food & Drug Administration, a TV campaign supporting Pharmacia & Upjohn's female injection contraceptive product, Depo-Provera, is the first for a prescription drug brand to be allowed by the FDA to mention in the same commercial the brand name and the condition the product treats. The 2-minute spots-with a full minute devoted to the legally required brief summary of warnings and side effects-broke July 8 in Kansas City, Mo.; Seattle; Nashville, Tenn.; and Columbus, Ohio. The campaign is from Omnicom unit HMC Consumer, New York, and will run for three weeks carrying the tagline "Be sure of your plans. Be sure of your birth control."

Pfizer to halt Visine ad as part of suit settlement

Bausch & Lomb and Pfizer settled a lawsuit in which Bausch claimed Pfizer misrepresented its Visine A.C. brand in a TV commercial. Pfizer admitted no wrongdoing but agreed not to air the commercial in question. The lawsuit, filed June 4, took issue with Pfizer's claim that Visine A.C. offers allergy relief for the eye, when in fact the product is approved by the Food & Drug Administration only for relieving minor eye irritation.

Andersen agrees to change patio door ads

Andersen Corp. agreed to modify TV advertising for its patio doors following a review by the National Advertising Division of the Council of Better Business Bureaus. The spot in question, challenged by rival Pella Corp., related the true story of how ocean water in a storm rose 4 feet outside an Andersen patio door, but the doors held. NAD said the spot dramatized an unusual event while failing to disclose what consumers might generally experience with the product.

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