Published on .

Most Popular

German personal-care products marketer Beiersdorf is considering whether to consolidate its $250 million in Europewide media buying with a single agency. The work is currently assigned on a country-by-country basis. The biggest chunk, $168 million for Germany, is at Omnicom Group-owned GFMO, Hamburg, which is to be integrated into Omnicom's Optimum Media Direction. Carat and CIA Medianetwork handle other national markets.

BankAmerica narrows

field in $100 mil review

BankAmerica Corp., Charlotte, N.C., narrowed its $90 million to $100 million review to Bozell Worldwide, New York, pitching with sister agency and NationsBank incumbent Temerlin McClain, Dallas, and Lowe & Partners/SMS, New York. The new banking company was created by the recent merger of NationsBank and BankAmerica. Deutsch, New York, was the incumbent on the BankAmerica business. Geduldig & Ferguson is handling the review.

Blockbuster to Doner, JWT

for $30 mil-plus in work

Blockbuster Entertainment, Dallas, moved an assignment said to be worth $30 million to $35 million to W.B. Doner & Co., Southfield, Mich., from Y&R Advertising, New York. Doner had been working with Blockbuster on a project basis. The video rental giant also gave J. Walter Thompson USA, Chicago, a new assignment to handle youth and videogame marketing, as well as special assignments to be determined later.

Web search engine Excite

moves acc't to Lowe

Internet search engine Excite signed up Lowe & Partners/SMS, New York, as agency of record, replacing Odiorne, Wilde, Narraway & Partners, San Francisco. Ad spending is estimated at $15 million. Lowe will create a consumer campaign to mass-market the search engine.

NYT Co. sues to block

sale of `Senior Golfer'

New York Times Co. filed suit in New York state Supreme Court to block the sale of Weider Publications' Senior Golfer to Times Mirror Magazines, publisher of Golf Magazine. The suit accuses Weider of reneging on a deal to sell Senior Golfer to New York Times Co., publisher of Golf Digest. New York Times Co. said it agreed with Weider on Sept. 29 to purchase the title for $3.35 million. On Oct. 9, New York Times Co. said, it was told by Weider investment adviser Wilma H. Jordan, of Jordan Edminston Group, Weider intended to sell the magazine to another party that had made a better offer.

FTC complaints target

auto advertising

The Federal Trade Commission in a complaint accused Chrysler Corp. and its national agency, Bozell Worldwide, New York, with deceptive lease and/or credit advertising. In a separate case, the FTC made similar charges against Martin Advertising, Birmingham, Ala., which produces ads for General Motors Corp. dealers and dealer associations. The FTC said all three companies agreed to consent settlements under which violations of the law are subject to fines.

Bumble Bee, Qwest ads

scrutinized by NAD

Future ads for Bumble Bee tuna will drop a contested "2 to 1" preference claim until International Home Foods gets better substantiation, said the National Advertising Division of the Council of Better Business Bureaus. The preference claim, made in print and TV ads, was challenged by H.J. Heinz Co.'s StarKist unit. Y&R Advertising, New York, handles Bumble Bee. Separately, NAD said challenged speed and capacity claims in ads for telecommunications marketer Qwest Communications had adequate substantiation. NAD, however, recommended copy changes to ensure greater "clarity." The claims were challenged by MCI WorldCom. The Qwest ads were produced in-house.

`Miami Herald' to shutter

Sunday magazine

Tropic, the Sunday magazine of The Miami Herald, will close later this year. The magazine, which debuted in October 1967, went through a graphic restyling last fall. With a circulation of 400,000, the Sunday magazine became a victim of both rising editorial costs and changing readership demographics, said Tropic Executive Editor Tom Shroder. "In some ways this newspaper market is a forerunner of what many others will face down the road," Mr. Shroder warned. Humorist Dave Barry, who arrived at Tropic in 1983, will remain with the Herald.

P&G notes success

of Dryel test effort

Procter & Gamble Co. said its Dryel home dry cleaning system is "at least meeting and in some ways exceeding" expectations in its Columbus, Ohio, test market and will go national within a year. The brand was launched in February with TV, print, radio and outdoor ads from Leo Burnett USA, Chicago, and extensive in-store and in-mall demonstrations.

Insurer American Gen'l

plans first nat'l TV push

Insurance marketer American General Corp., Houston, plans to break its first national TV campaign during the World Series. Grey Advertising, New York, handles the $24 million effort.

MCI WorldCom TV ads

debut 10-10-9000 service

MCI WorldCom introduced its new 10-10-9000 directory service Oct. 12, supported by TV advertising that features actor James Garner. The spots were created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, and show Mr. Garner explaining the benefits of the service. The 10-10-9000 plan allows callers to connect to a live operator for directory assistance anywhere in the country. The fee is 99 cents for up to two listings.

McGwire to appear

on Wheaties boxes

General Mills said Major League Baseball home run king Mark McGwire will appear on 1.2 million Wheaties boxes, and it will contribute to the Buoniconti Fund to Cure Paralysis for every McGwire Wheaties box sold.

In this article: