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‘Reader’s Digest’s’ Porter to ‘TV Guide’

Reader’s Digest Publisher Dick Porter was named senior VP-publisher of TV Guide. Mr. Porter, 40, had been the Digest’s publisher since February, when he was promoted from associate publisher. He succeeds TV Guide VP-Publisher Rob Margolis, who moved to News America’s marketing division earlier this year.

20 advertisers sign on for ZDTV

Ziff-Davis’ ZDTV, the ‘‘computer channel’’ set to launch on cable TV next week, will be supported by 20 consumer and technology industry marketers. Ads will run on TV as well as the channel’s integrated Web site, Recent additions to ZDTV’s advertiser list are Barnes & Noble, Canon USA, Earthlink, Packard Bell NEC, Sprint Corp., Symantec Corp. and Web Street Securities.

Sempra picks Goldberg for $40 mil campaign

Sempra Energy, San Diego, positioning itself to be a major player in the deregulated energy marketplace, named Goldberg Moser O’Neill, San Francisco, as agency for an anticipated $40 million advertising push. Sempra, to be formed this summer from the merger of Pacific Enterprises and Enova Corp., will start with 30 million customers and revenues expected to approach $5 billion. The three-month pitch included Goldberg as well as Bozell Worldwide, Costa Mesa, Calif. and Kovel Kresser & Partners, Venice, Calif., agency for Energy Pacific, a joint venture of the merging companies. Lois/EJL, Los Angeles, handled Pacific Enterprises’ Southern California Gas unit.

Hilfiger joins Miramax for back-to-school tie-in

Miramax Films’ Dimension Films division and designer Tommy Hilfiger have formed a marketing alliance on a still-untitled upcoming sci-fi/horror film written by ‘‘Scream’’ scribe and ‘‘Dawson’s Creek’’ creator Kevin Williamson. Hilfiger will base its entire back-to-school promotion for Tommy Jeans around the film’s young cast. Arnell Group Brand Consultancy is handling. The multi million-dollar print and TV push runs through Dec. 25, when the movie is slated to open.

CMP buys tech titles from McGraw-Hill

CMP Media bought McGraw-Hill Cos.’ Information Technology & Communications Group for $28.6 million last week . The group includes the magazines BYTE, Data Communications, LAN Times and and the testing business NSTL (formerly National Software Testing Labs).

Audits & Surveys, Kantar finalize new survey plans

Audits & Surveys Worldwide and Kantar Media Research are going forward with a joint venture, called M2 Magazine Metrics, to produce a new magazine readership survey. It begins in September, with results delivered in early 1999. Paul Donato, president-CEO of Kantar and former senior VP of Audits & Surveys, said the survey will measure adult and teen readers for more than 300 magazines.

WNBA, Lady Foot Locker forge marketing pact

The Women’s National Basketball Association has inked Lady Foot Locker to a long-term marketing partnership. Lady Foot Locker will have exclusive rights to the sports specialty retailer category on WNBA telecasts on ESPN, Lifetime and NBC. It also gets courtside signage and rights to use WNBA marks in promotions and advertising. Terms weren’t disclosed. NBA Properties handles marketing for WNBA.

New York Times Co. promotes magazine execs

New York Times Co. Magazine Group said Keith M. Levitt was named chief operating officer, a new post, from senior VP-finance and administration. Mr. Levitt will continue to report to Magazine Group President-CEO James W. FitzGerald. In other executive moves, Robert L. Maxon was promoted to senior VP-group publisher, Golf Co., overseeing titles Golf Digest, Golf World, Golf Digest Women and Golf Course Living, a new post, from VP-group publisher. Mr. Maxon will report to Mr. Levitt.

SFX buys Falk, Michael Jordan’s rep

SFX Entertainment, a live entertainment promoter, said it spent $227 million to acquire five companies in the sports and entertainment field. The most noteworthy acquisition is Falk Associates Management Enterprises, a sports representation and marketing company whose most famous client is Michael Jordan. That purchase cost SFX $100 million. The other four companies are Avalon Attractions, Blackstone Entertainment, Oakdale Theater and an 80% stake in Event Merchandising.

Lycos, AT&T launch co-branded service

Lycos and AT&T Corp. launched a co-branded Internet service, Lycos Online Powered by AT&T WorldNet Service. The partnership is part of a three-year deal between the search engine company and AT&T.

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