The former chairmen of Young & Rubicam and Crain Communications Inc., Alex Kroll and Gertrude Crain, and the former chief marketing officer of McDonald's Corp., Paul D. Schrage, were inducted into the American Advertising Federation's Hall of Fame in ceremonies in New York (AA, Dec. 12). Mrs. Crain was inducted posthumously. Crain Communications Inc. publishes Advertising Age, Automotive News and other titles.
TBWA Chiat/Day wins Outback creative
Outback Steakhouse named TBWA Chiat/Day, New York, to handle creative for its $35 million account, formerly at McCann-Erickson Worldwide, New York, after a review. Media buying remains at KSL Media and SFM Media Corp., both New York. Outback last week launched its first national cable TV campaign.
Crispin Porter boards Cunard Line
Cunard Line hired Crispin Porter & Bogusky, Miami, as its agency, replacing Bates USA, New York, which resigned the account last year. Billings are $11 million. Crispin Porter will handle a new print campaign, which will break in October issues of consumer and trade magazines.
Dunkin' Donuts picks Hill Holliday
Dunkin' Donuts assigned creative for its $45 million account to Hill, Holliday, Connors, Cosmopulos, Boston. Deutsch, New York, was the other finalist. Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, the incumbent, did not participate. The media account has not yet been awarded.
Victoria's Secret media moving to KLS
Victoria's Secret Stores awarded its $50 million media buying account to KLS Media, New York, following a review. Creative remains in-house. Tarlow Advertising, New York, was the incumbent.
Bacardi snaps up Dewar's, Bombay gin
Bacardi purchased the Dewar's Scotch whisky and Bombay gin brands for $1.9 billion from Diageo. The purchase is meant to help Bacardi diversify its spirits portfolio and increase its clout with wholesalers. Diageo, the company that resulted from the merger of Guinness and Grand Metropolitan, was ordered to sell the brands by regulators, who cited competitive concerns. The move is likely to lead to agency reassignments. Leo Burnett USA, Chicago, handles Dewar's and the Johnnie Walker whiskeys, which will be staying with Diageo. Margeotes/Fertitta & Partners, New York, handles Bombay as well as Diageo's Stolichnaya vodka. Ammirati Puris Lintas, New York, handles Bacardi.
`Ad Age' wins 1998 Glaad Media Award
Advertising Age last week won a 1998 Glaad Media Award for Outstanding Magazine Overall Coverage of gay and lesbian issues. The award reflects Ad Age's overall coverage of the field, ranging from competition among gay magazines to commitments by mainstream marketers.
Outdoor gains 8.8% to $2.135 billion
Outdoor Advertising Association of America said total outdoor ad spending climbed 8.8% to $2.135 billion last year, the medium's fifth consecutive year of growth.
Scudder Kemper account to Gotham
Scudder Kemper Investments awarded its $15 million to $20 million U.S. account to Gotham, New York. The business had been divided among W.B. Doner & Co., Southfield, Mich.; Heater Advertising, Boston; and Impact Communications/FCB, Chicago. Saatchi & Saatchi, Toronto, continues to handle the Canadian account. Scudder Kemper was formed in January by the merger of Scudder Stevens & Clark and Zurich Kemper Investments.
Warner Bros. hires McDonald's Brad Ball
Warner Bros. has hired McDonald's USA Senior VP-Marketing Brad Ball to be president of Warner Bros. Domestic Theatrical Marketing. Warner Bros.' pursuit of Mr. Ball was first reported in the March 30 issue of Advertising Age. Mr. Ball succeeds Chris Pula, who left the studio last fall. Mr. Ball joined McDonald's in 1995 from Los Angeles agency Davis, Ball & Colombatto. Chairman Jack Greenberg said McDonald's would look inside and outside its ranks for a successor. The announcement of Mr. Ball's departure comes two weeks after the burger giant's national marketing department was reorganized (AA, March 16).
CBS shifts to Carat for media work
CBS Television moved its media planning and buying account to Carat MBS from Bates USA, both New York. Spending was not disclosed, but the network's account is estimated to be worth as much as $40 million to $50 million.