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Y&R, WCJ offer 100 shift to California

The Detroit offices of Y&R Advertising and its WCJ Partnership sister agency made offers to about 100 staffers for positions in their new California offices to service the Lincoln and Mercury national and regional dealer accounts. The shops will relocate auto creatives to Y&R's San Francisco office to service the Ford Motor Co. division's move to Irvine, Calif. Y&R Detroit Chairman John Vanderzee will stay in the Detroit office, which will service existing non-Ford clients and chase new ones. Y&R President John Hirschboeck will move to head a new Irvine area office. California operations will open July 1.

Magazine launches at 852; slip from '96

Samir Husni's Guide to New Consumer Magazines, an annual listing of launches, recorded its first dip in seven years. The number of 1997 launches was just 852; 1996 saw a record number of launches -- 933, according to Mr. Husni. The average cover price rose to its highest level, $4.75 an issue in 1997, compared with $4.57 in 1996, while the average subscription price of the launches dipped slightly from $22.28 in 1996 to $21.57 in 1997. Notable launches selected by Mr. Husni included the mainstream such as Conde Nast's Sports for Women, Coastal Living, Icon, Jane, Jump and Maxim, as well as the more specialized, such as Christian Motorsports Illustrated, Alive (for Arabs living in the Western world), Kid's Wall Street News and Mamm (for ovarian and breast cancer survivors).

Coors decides to stick with FCB themes

Officials from Coors Brewing Co., Golden, Colo., told wholesalers it will stick with its "Hey, beer man" and "The last real beer" theme lines this year for Coors Light and Coors Original beers. Foote, Cone & Belding's Chicago and San Francisco offices, respectively, handle the brands. A promotion is also planned for Zima this year.

FCC backpedals on probing alcohol ads

The Federal Communications Commission is holding off on examining broadcast alcohol advertising because of other priorities and because few distilled spirits ads are actually appearing, FCC chief counsel Chris Wright said last week in a speech to state officials who run state liquor stores. Mr. Wright said an inquiry into ads would get higher priority if the ads ran extensively.

Cultivate respect, Hispanic survey urges

Understanding and respect are key in reaching Hispanic consumers, according to a new study commissioned by Draft Worldwide, Chicago. The survey of 1,700 Hispanic consumers found 79% wanted advertisers to make an effort to understand their culture, 55% said companies take advantage of Hispanic consumers and 54% said they are loyal to brands that support their communities. The study, "Dimension Draft," also found Hispanic consumers are receptive to direct marketing, with 72% saying they always read their direct mail and 59% saying they were comfortable or extremely comfortable with direct-response TV.

DMB&B quits review for Chase Manhattan

D'Arcy Masius Benton & Bowles, New York, dropped out of the $40 million Chase Manhattan Corp. review, according to executives close to the proceedings. DMB&B will concentrate on the $70 million Merrill Lynch & Co. review. Remaining contenders for the Chase account include incumbent McCann-Erickson Worldwide; Grey Advertising; Bozell Worldwide; Foote, Cone & Belding; Lowe & Partners/SMS; and Saatchi & Saatchi, all New York.

Nordstrom pitch down to Fallon, Saatchi

N.W. Ayer & Partners, New York, said it dropped out of the race for Nordstrom's first national branding effort, expected to receive $40 million to $50 million in spending. Richards Group, Dallas, exited earlier this month. Remaining contenders are Fallon McElligott, Minneapolis, and Saatchi & Saatchi Pacific, Torrance, Calif.

Florida ad tax proposal fails

A Florida panel failed to garner the two-thirds majority needed to place a state advertising and media services tax on the November ballot. If it had been passed by the Constitutional Review Commission, a referendum would have gone before Florida voters proposing the elimination of tax exemptions on all service businesses, including ad agencies and media.

Leap Group CFO resigns his post

Leap Group, Chicago, said that Peter Vezmar resigned as chief financial officer "to pursue other opportunities." A Leap spokeswoman said Mr. Vezmar's resignation is effective immediately, but he will stay for a transition period while the ad agency company completes its financial statement for the fiscal year ended Jan. 31, which will be filed next month. A successor has yet to be named.

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