CKE Restaurants' Hardee's Food Systems awarded the national creative portion of its $100 million account to Angotti, Thomas, Hedge, New York, following a four-month review. The first work for Hardee's will break in late April. Finalists included Leap Partnership, Chicago, and Publicis/Bloom, New York. The review was handled by an outside consultant, Strategics, Los Angeles. Incumbent Team One Advertising, El Segundo, Calif., withdrew from consideration.
HP targets execs
with new commercials
Hewlett-Packard Co. started an estimated $12 million to $15 million U.S. TV brand campaign targeting business executives. The campaign, running through June, was created by Saatchi & Saatchi, San Francisco, and features two humorous spots positioning HP as a player in e-business solutions. The ads use the "Expanding possibilities" tag HP first unveiled in a '97 consumer campaign produced by Goodby, Silverstein & Partners, San Francisco.
Controversial spots canceled by Qwest
Qwest Communications has canceled two potentially controversial TV spots. Part of a $50 million campaign (AA, Feb. 23), the two pulled ads used humor aimed at the Big 3 long-distance companies (See Ad Review on Page 41). One featured a man about to jump from a building while a gathering crowd turns from sympathetic to encouraging when they discover he works for a Big 3 company. The other featured a priest and a nurse beating up on the same man in the hospital. Omnicom Group's Focus Agency, Dallas, created the spots.
Reader's Digest boosts
Executive changes at Reader's Digest Association last week elevated Associate Publisher Dick Porter to U.S. publisher, filling a post vacated by Gregory Coleman last year when he moved to senior VP-worldwide publisher. Marjorie Gladstone, publisher of Gruner & Jahr USA Publishing's Fitness, was named new publisher of American Health for Women, replacing Bernadette Haley, now associate publisher at Hearst Magazines' Good Housekeeping. Walking named Charles McNiff publisher, succeeding Bob Amberg, who left the company last year.
Kaplan adding to role
in Meredith moves
Meredith Corp. said Meredith Publishing Group VP Jerry Kaplan will add duties as integrated marketing publishing director and will develop the new unit that results from the merger of the Meredith Custom Publishing and Meredith Custom Marketing units. Mr. Kaplan is currently in charge of Meredith Custom Publishing, Group Sales and the business operations of Better Homes & Gardens. Senior VP Bill Murphy, director of the Custom Marketing unit, takes on the new post of senior VP-strategic marketing.
gets new ad support
Miller Brewing Co. next month will start breaking three new TV commercials to support Milwaukee's Best. The 15-second spots, handled by Square One, Dallas, will run on national cable and network. Miller will spend about $5 million advertising the brand that sells about 3.9 million cases annually.
Interpublic's '97 net income climbs 16.5%
Interpublic Group of Cos., New York, posted net income of $239.1 million for the year ended Dec. 31, up 16.5% from 1996. Interpublic's agency network gained $1.2 billion in net new business during 1997, up 8% over '96. Gross income for the year was in excess of $3.1 billion, a 23.2% increase; gross income from domestic operations rose 38.9% in 1997; gross income from international operations increased 11.9% (20.4% if the negative impact of currency fluctuations was excluded).
Merrill Lynch sets
$70 million review
Merrill Lynch & Co. will contact a short list of four to five agencies about its $70 million account. Bozell Worldwide, New York, Merrill Lynch's agency of 12 years, declined to participate. A decision is expected by June.
Court says Florida
owes ad tax refund
The U.S. Supreme Court said Florida must repay the service taxes collected from media companies on the sale of advertising. The state government repealed the ad tax nine years ago in the face of a boycott from the advertising and media industries. The court took the unusual step of unanimously overturning a Florida Supreme Court ruling that Newsweek wasn't entitled to the nearly $300,000 it paid because the publisher had challenged the tax after paying it. Newsweek contended Florida altered its usual requirement that companies pay a tax first before challenging it in what the magazine said amounted to a bait-and-switch tactic.
Rodale selling units to focus on health
Rodale Press, publisher of Men's Health and Prevention, said it is selling two business units that don't fit its plan to position itself as "the leading independent source of ideas, advice and motivation on healthy active living." To be sold are quilting and woodworking units Leman Publishing and American Woodworker magazines and books.