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Magazine ad pages up 5.2% for `97: PIB

Magazine ad pages for 1997 increased 5.2% to 231,370.64 compared with '96, according to Publishers Information Bureau figures. PC Magazine, Forbes, Business Week, People and Fortune were the top five titles in ad pages for 1997. Ad revenue grew by $1.5 billion to $12.75 billion. That growth, up 13.1%, is the highest percentage the industry has seen since 1984's 16.5% gain. Top three categories in ad spending for the year were automotive, up 22.8% to $1.77 billion; toiletries and cosmetics, up 13.3% to $1.12 billion; and direct response, up 11.3% to $1.09 billion.

ABC pulls Brinkley spots for ADM

ABC has pulled commercials for Archer Daniels Midland that feature former ABC News presenter David Brinkley as the ADM spokesman. ABC received a lot of criticism in the media for airing the spots during "This Week," which Mr. Brinkley formerly hosted. The commercials will still run on CNN and DirecTV's Channel Earth, according to ADM.

Ford bargains for new ad theme

Ford Motor Co. and Progressive Insurance have a tentative deal for the carmaker to use the car insurer's slogan, "Driven by you," in its new global corporate campaign by Ogilvy & Mather, Dearborn, Mich. Neither side would reveal terms.

Hardee's set to hire Western Int'l

Hardee's Food Systems is set to award its estimated $50 million to $65 million media buying account to Western International Media Corp., Los Angeles, without a review, according to an executive close to the talks. ICG Carat, Los Angeles, has handled since 1996. Carat confirmed it will cease handling the account.

Conde Nast revamps women's sports book

Women's Sports & Fitness, the 200,000 circulation magazine founded by Billie Jean King, is being acquired by Conde Nast Publications for about $5 million. Beginning with the July issue, Conde Nast will combine the purchased publication with its Conde Nast Sports for Women. The new magazine, Conde Nast Women's Sports and Fitness, will appear every other month. Rate base is 350,000.

NBC pays hefty fee to renew `ER'

NBC renewed "ER," TV's top-rated show, for $13 million per episode for the next three years. It is the most expensive license fee ever paid by a network. "ER" has been averaging $560,000 for a 30-second commercial, according to Advertising Age's annual survey of TV ad rates.

Westbrook to head Fallon in N.Y.?

Fallon McElligott President-Creative Director Bill Westbrook will relocate from the agency's Minneapolis headquarters to head Fallon's New York office, according to executives close to the agency. Mr. Westbrook, who had been expected to announce his retirement, will be in New York for at least one year.

Bozell's Hoffenberg returning to N.Y.

Well-known creative executive Harvey Hoffenberg is returning to New York to handle unspecified projects at Bozell Worldwide. He had been managing partner-chief creative officer at Bozell Worldwide's Costa Mesa, Calif., office. Phil Salvati, exec VP-managing partner in the Costa Mesa office, was promoted to president of the office.

Fox unveils new family lineups

Fox Kids Worldwide announced its fall lineup for both Fox Kids Network and Fox Family Channel. Fox Kids, which lost ratings to ABC and Nickelodeon this year, added eight new animated series and two new live-action series to Saturday mornings and weekdays. Among the additions are revivals of "Woody Woodpecker" and "Mr. Potato Head."

Sears hardware accounts moving over to Y&R

Sears, Roebuck & Co. awarded the estimated $20 million advertising account for its hardware stores to Y&R Advertising, New York. Sears has 177 Sears Hardware stores nationwide and last year purchased Orchard Supply & Hardware, with 78 stores. It is considering combining the chains. Ogilvy & Mather, Chicago, incumbent for Sears Hardware, had previously dropped out. Evans Group, San Francisco, was Orchard's agency.

Business-to-business ad spending charted

American Business Press and Competitive Media Reporting have teamed to provide business-to-business advertising spending information through the newly established Business Information Network. Initial data show that more than $7 billion a year is spent in b-to-b advertising, with the category up 12.6% in the first six months of 1997. In addition to monthly spending reports, BIN will provide comparative year-to-year reports quarterly.

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