Omnicom agencies Goodby, Silverstein & Partners and Ketchum Advertising, both San Francisco, are squaring off for the consolidated long-distance account of Southwestern Bell and its recently acquired Pacific Bell. Ketchum had won the Pacific Bell account prior to the merger of the two phone companies, while Goodby recently broke a $30 million branding effort for Southwestern Bell in its five-state region. Spending on the consolidated account could be as high as an estimated $80 million to $90 million. Goodby also handles branding for Pacific Bell, while Ketchum handles direct and several other pieces of Pacific Bell business.
Murdoch spends $1.9 bil
to buy Family Channel
Rupert Murdoch's Fox Kids Worldwide unit is acquiring International Family Entertainment for $1.9 billion. Pat Robertson, IFE chairman, is the latest cable exec to sell out his TV empire, mostly in the form of the Family Channel, to a larger entertainment operation. The top-10 cable channel, which reaches 67 million homes, is expected to take on Fox programming; for now, Mr. Robertson will continue to host "The 700 Club."
`Golf Digest' signs
Tiger Woods as an editor
Golf Digest and Tiger Woods signed a three-year contract that names Mr. Woods a "playing editor" contributing instruction articles exclusively to GD. Mr. Woods' father, Earl Woods, will be a GD contributor under the same contract. Golf Digest, in return, will sponsor the junior clinics conducted by the Tiger Woods Foundation.
RJR puts $20 million
behind Doral effort
R.J. Reynolds Tobacco Co. has launched an estimated $20 million campaign for its Doral cigarette brand using actual smokers along with company employees. Themed, "Discover the Doral difference," the ads stress the brand's value to consumers as more than just price. One ad shows a Doral smoker and company representative at a Doral "appreciation party." Another, "Doral Delivers," offers a free carton with 70 pack seals. The campaign is from Coyne Beahm, Colfax, N.C.
after Goodby split
Norwegian Cruise Line has split with Goodby, Silverstein & Partners, San Francisco, after 10 years. The cruise line's account-estimated between $10 million and $20 million-has been placed in review, but Norwegian VP-Marketing Nina Cohen declined to name which agencies are taking part.
new Philip Morris job
Philip Morris USA boosted its most senior marketing executive, Michael Szymanczyk, 48, to the new position of chief operating officer. PM said it wouldn't name a successor. Robert Mikulay, senior VP-marketing, and Craig Johnson, senior VP-sales, will continue to report to Mr. Szymanczyk, who previously held the title of exec VP-marketing and sales.
Boston Market drops
Team One from roster
Saatchi & Saatchi Advertising's Team One Advertising, El Segundo, Calif., was dropped from Boston Market's agency roster, leaving Goldberg Moser O'Neill, San Francisco, and Suissa Miller, Los Angeles. The move follows Boston Market management changes in which Chief Marketing Officer William McDonald and President-CEO Larry Zwain both resigned. Boston Market is refocusing on its core dinner business. Team One handled ads for Boston Market holiday meal events.
Carnival shifts Europe,
Asia, Canada to HMS
Carnival Corp. assigned HMS Partners, Miami, its new $7 million to $10 million Asian marketing account and its existing $3 million Canadian and European ad account. HMS has long been Carnival's agency of record for U.S. advertising. Carnival's Canada-Europe account had been with BBDO South, Miami. Carnival next May launches in the Korean and Japanese markets. HMS will pair with Diamond Advertising, Seoul, for Korean ads and is talking with Asahi, Tokyo, for the Japanese work.
CBS, `Time' develop
Time and CBS News are producing an end-of-the-century project, "People of the Century: The Time 100." It consists of six special issues of Time (three each in 1998 and 1999) and six hourlong prime-time specials, produced by CBS News to coincide with publication of the issues. The final show and issue will be dedicated to the man or woman of the century. For the TV specials, Time and CBS are selling category exclusivities to four advertisers. Time and CBS are jointly producing an ad-supported Web site for the project.
Zuckerman for media
AutoNation USA named Fred Zuckerman to the new post of VP-director of media services; he had been exec VP-director of media services at Harris Drury Cohen, Fort Lauderdale, Fla. Mr. Zuckerman, who will oversee all media activities for the used-car superstore chain, is the second executive from Harris Drury Cohen to join AutoNation USA. John Drury, a Harris Drury Cohen partner, joined AutoNation USA earlier this year as VP-chief marketing officer.
Chevy Hispanic work
General Motors Corp.'s Chevrolet Motor Division assigned its reported $20 million Hispanic advertising account to Accentmarketing, Coral Gables, Fla., from Lezcano Associates, Miami. Chevrolet chose the agency for its ties to both General Motors, whose Hispanic account it handles for Florida, and to Interpublic Group of Cos., which bought a 30% stake in the agency in 1996.
Mazda spot TV
effort `wants it all'
Mazda Motor of America last week began a TV campaign in 50 markets themed "I want it all." It expands to network in July. The campaign features separate spots for five models; a humorous Protege spot positions that model as the black sheep of its market. It is the last Mazda campaign from Foote, Cone & Belding, Santa Ana, Calif.; FCB, San Francisco, now handles creative on the $240 million account. Separately, John McKee left as senior VP and lead creative director on Mazda in FCB's Santa Ana office, but Exec VP-General Manager Welton Mansfield denied the office would close.
Wieden & Kennedy
tops AICP awards
Wieden & Kennedy's TV campaigns for ESPN and Nike swept the 1997 Association of Independent Commercial Producers' Show & Lecture Series in New York. The Portland, Ore.-based agency snagged 14 out of the 72 honors awarded. New York and Los Angeles-based offices of BBDO Worldwide had nine; TBWA Chiat/Day, Venice, Calif., and Foote, Cone & Belding's San Francisco and New York offices each had five. Efforts for ESPN, Levi Strauss & Co. and Nissan Motors Corp. were honored as the best campaigns. Nissan's "Toys," Levi's "Elevator" and HBO's "Chimps" were cited as the best single commercials.
Silver Anvil honor
Edelman PR Worldwide, San Francisco, received the Best of Silver Anvil Award from the Public Relations Society of America for the best PR campaign of 1996 for its efforts to handle a recall of apple juices by Odwalla, after the marketer's juices were found to have bacteria. A total of 48 campaigns received Silver Anvils.
Nasalcrom spray lands
at Jordan McGrath unit
Pharmacia & Upjohn awarded its estimated $30 million Nasalcrom over-the-counter allergy spray brand to Jordan, McGrath, Case & Taylor, New York. The product, which will be handled by Jordan McGrath's Stawasz & Partners Healthcare unit, was acquired from Johnson & Johnson's McNeil Consumer Products Co. as part of an exchange of brands between the two companies. Saatchi & Saatchi Advertising's Healthcare Connection, New York, previously handled.
More key Infoseek
execs to leave
Two more top Infoseek Corp. execs are leaving. Leonard J. LeBlanc, chief operating officer and chief financial officer, and Peter D. Rip, VP-general manager of the Infoseek Network, will leave effective July 7. Chairman Robin Johnson resigned last month.