Timothy Keaton has been named group brand director overseeing Chevrolet cars and trucks, a new title at Campbell-Ewald, Warren, Mich., from senior VP-group management supervisor on Chevrolet Trucks. Succeeding Mr. Keaton on Chevrolet Trucks is Senior VP Mark Bellissimo.
BATES'MEDIA CHIEF SCHOENFELD DEPARTS
Jay Schoenfeld, Bates USA's top media executive, is leaving the agency to form his own media consultancy. Bates will be his initial client. Mr. Schoenfeld, 61, had been with Bates for 18 years. Mr. Schoenfeld, whose title at Bates has been exec VP-media director, said he is seeking other clients as well.
WATKINS GETS KEY BK MARKETING POST
Burger King Corp. named Jim Watkins, 40, senior VP-North America marketing, effective June 3. The company has been searching for someone to fill the post since Paul Clayton became president of Burger King North America; he had been senior VP-worldwide marketing. Mr. Watkins joins BK from the VP-general manager post at Hill's Pet Nutrition, a unit of Colgate-Palmolive Co. Previously, he held several marketing positions with Dr Pepper/Seven-Up Cos., including VP-marketing for Seven-Up USA.
CAP CITIES/ABC TITLES CLOSER TO BEING SOLD
The sale of the Capital Cities/ABC titles by Walt Disney Co. is moving quickly, and the Chilton Co. titles are expected to fetch more than $300 million while Institutional Investor is estimated to be sold for $150 million to $200 million. The first round of bids for Chilton was due the week of May 12, and the second round is due by the week of June 9. The winning bid is expected to be announced by June 20, according to those involved. Industry watchers are estimating that the sale of Chilton could rival that of the largest magazine transaction of 1996, when Petersen Publishing was sold to Willis Stein & Partners and D. Claeys Bahrenburg for $450 million. The winner will become owner of a list of titles that include Multichannel News, Automotive Marketing and Office Products Dealer, as well as industrial, jeweler and food engineering trade titles. Publishing companies involved in the bidding include Advanstar Holdings, Cahners Publishing Co., VNU and Miller Freeman. U.K.-based EMAP, which has been looking for an entry into the U.S. marketplace, did not make the cut, said one financial executive. Institutional Investor is attracting interest from overseas. Pearson another U.K.-based publishing company that owns The Financial Times and a non-controlling 50% stake in The Economist, is a leading bidder for the financial monthly. Also in the mix is Thomson Publishing; Euromoney; Mort Zuckerman, owner of New York Daily News; plus Bloomberg Financial Markets. Bids for II were due May 9, and investment banking representatives of the five bidders that emerged from the more than 30 bids received were touring II offices the week of May 19.
PADDEN TO HEAD ABC TV NETWORK
Preston Padden was named president of ABC Television Network. Mr. Padden will be responsible for ABC TV network sales, affiliate relations, broadcast operations and engineering and network communications. Most of these responsibilities were handled by David Westin, recently promoted to president, ABC News. Mr. Padden recently resigned as chairman-CEO of Rupert Murdoch's American Sky Broadcasting venture.
GOLFER DALY TO ENDORSE CALLAWAY'S BIG BERTHAS
Callaway Golf Co. inked controversial golfer John Daly to an endorsement deal for its Big Bertha woods and irons. Mr. Daly, 31, has seen his game and celebrity flicker as a result of his battles with alcoholism. A TV campaign by Dailey & Associates, Los Angeles, refers to Mr. Daly's recent rehabilitation with the line "Keep it straight, John." Mr. Daly's endorsement deal requires that he participate in an ongoing structured after-care program.
APPLE'S NEWTON FREE TO PICK ITS AGENCY
Apple Computer's Newton unit will be free to pick its own ad agency or stay at BBDO West, Los Angeles, under Apple's plan to spin off the hand-held computer division.
OUTDOOR SYSTEMS CUTTING 3M NATIONAL STAFF
Between 40 to 50 management-level employees of the 500 total at 3M's National Advertising Co. are expected to be let go by the end of June as a result of the $1 billion Outdoor Systems acquisition of National.
`GQ'S' GRANGER NAMED `ESQUIRE' EDITOR
David Granger, executive editor of Conde Nast Publications' GQ, was named editor in chief of Hearst Magazines' Esquire, effective immediately. Randall Rothenberg, appointed acting editor of Esquire following the departure of Esquire Editor in Chief Edward Kosner two weeks ago, will retain the executive editor title.