FOR THE RECORD

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DELTA DOWN TO FOUR; FINAL PITCHES WEEK OF FEB. 24

[atlanta-jan. 21] Delta Air Lines narrowed its search for an ad agency to four. Ogilvy & Mather, Saatchi & Saatchi Advertising, Ammirati Puris Lintas and incumbent BBDO Worldwide, all New York, were asked to design "global recommendations" for the introduction of Delta's new trans-Atlantic business class. They will present the week of Feb. 24 for the $100 million account. Surprisingly absent from the list was Leo Burnett USA, Chicago, which lost the $120 million United Airlines account in October. Others out were N.W. Ayer & Partners, Bates USA, Grey Advertising, Messner Vetere Berger McNamee Schmetterer/Euro RSCG and

J. Walter Thompson USA, all New York.

RJR'S SORENSON QUITS, LEAVES MARKETING VACUUM

[new york-jan. 23] R.J. Reynolds Tobacco Co. Exec VP-Marketing Ove Sorenson has abruptly left the company, leaving marketing directors reporting at least temporarily to Andrew Schindler, president-CEO. They include Lynn Beasley, senior VP, who runs the Camel, Winston and Salem businesses; G. Clifton Pennell, senior VP in charge of Doral, Vantage, More, Moonlight and Now; and David Iauco, senior VP handling Eclipse, research and new products. As a result of the departure, two managers who had reported to Mr. Sorenson,

T. Wayne Robertson, senior VP-sports marketing, and Ed Blackmer, VP-marketing operations, will now report to Mr. Pennell, while R. Scott Keith, VP-strategy and business planning, will now report to Mr. Iauco.

MARLBORO SIGN COVERED FOR SUPER BOWL COVERAGE

[washington, ark.-jan. 23] Under threat of U.S. Justice Department action, Philip Morris USA agreed to cover its biggest Marlboro sign at the Superdome in New Orleans with a Kraft Foods sign to prevent its viewing on TV during the Super Bowl. The Justice Department said the sign appeared during New Year's Day TV coverage of the Sugar Bowl and that, receiving complaints, it went to Philip Morris, Fox Television and the NFL.

U.S. TOURISM PUSH SEEKS $20 MILLION FOR NEW ADS

[washington-jan. 20] The new U.S. National Tourism Organization, which will oversee foreign marketing of the U.S. as a tourist destination, heard a recommendation from the travel industry that it initiate a trial $17 million to $20 million ad campaign in up to 14 countries. The recommendation came from the interim USA National Tourism Organization, which operated before the new joint industry/government group won congressional and White House approval last October. The recommendation offered suggestions for funding the program ranging from departure fees on airline tickets to higher passport fees and industry self-assessments.

COKE'S SURGE STUMBLESIN BEVERAGE COMPLAINTS

[fayetteville, ark.-jan. 23] Bio-Tech Pharmacal protested to Coca-Cola Co. and the U.S. Patent & Trademark Office that Coca-Cola's new soft drink, Surge, infringes on a Bio-Tech trademark. Bio-Tech has marketed a sports drink called Surge since 1994. Also challenging Surge is R.J. Corr Naturals, Posen, Ill., which says the Leo Burnett USA-created tagline of "Feed the rush" conflicts with ad themes used for Corr's beverages such as Dr. Rush.

`PENTHOUSE' WINS RIGHT TO STAY ON PX SHELVES

[new york-jan. 22] A federal court judge ruling in a case brought by Penthouse overturned the law approved last year that bans the sale of sexually explicit magazines on military bases. Judge Shira Scheindlin said the First Amendment prevents the magazines from being banned "merely because it is offensive."

FORD SIGNS COUNTRY'S ALAN JACKSON FOR TRUCKS

[nashville-jan. 21] Ford Motor Co.'s Ford Division announced it has inked an estimated multimillion-dollar deal with country singer Alan Jackson to become a spokesman for Ford Trucks. Mr. Jackson will write a dedicated Ford song and appear in ads.

CBS ADDS `SI FOR KIDS' TO SATURDAY TV SLATE

[new york-jan. 22]: CBS-TV said it will air a "Sports Illustrated for Kids Show" on its fall network Saturday morning schedule. The half-hour weekly series is based on the kids title from Sports Illustrated. Group advertising package deals will be available involving the magazine and the TV show for advertisers, a spokeswoman said.

CHIPS AHOY! SPOTS LINKED TO SCHOOL PROMO

[east hanover, n.j.,-jan. 20] Nabisco Biscuit Co. later this month will reintroduce its "1,000 chips in Chips Ahoy!" TV advertising for the first time in more than a year to back up an in-school promotion using the cookie as a teaching tool for mathematics in elementary schools. For the promotion, kids will enter a contest to find the most creative way to count the chips. It will be judged by Bill Nye, PBS' "The Science Guy," in mid-October. Kids can also enter online at http://

www.chipsahoy.com.

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