FOR THE RECORD

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Fitzpatrick expected to retire from McCann

Sean Fitzpatrick, a 30-year ad industry veteran, is expected to retire soon as exec VP-vice chairman of McCann-Erickson Worldwide and worldwide GM account director. Mr. Fitzpatrick, 56, is expected to continue as a consultant to McCann for two more years. He's probably best known for his work as a creative at sister Interpublic Group of Cos.' agency Campbell-Ewald, where he developed the "Heartbeat of America" campaign for Chevrolet.

Miller hiking beer prices in February

As expected, Miller Brewing Co. has begun instituting price increases. It has notified wholesalers in Wisconsin, where it is the price and share leader, that prices on premium and subpremium brands will be boosted starting in February. The brewer is maintaining its prices on its imported Molson lines and specialty Leinenkugel brands, noting continuing price pressure in those categories. Miller also told wholesalers it will consider reduced discounting as well.

America West lands at Riney

America West Airlines has awarded its $24 million account to Hal Riney & Partners, San Francisco. Finalists included Richards Group, Dallas; Campbell Mithun Esty, Minneapolis; and J. Walter Thompson USA, San Francisco. Incumbent Team One, El Segundo, Calif., did not participate.

Clinton acts to fill FTC seats

President Clinton, using his power to make appointments while Congress is in recess, named Mozelle W. Thompson, principal deputy assistant secretary of government financial policy at the Treasury Department, and Orson Swindle, a former assistant secretary in the Commerce Department under President Reagan, to seats on the five-member Federal Trade Commission.

MTV picks FCB/SF for new campaign

MTV Networks awarded its estimated $20 million to $30 million account to Foote, Cone & Belding, San Francisco, from in-house, in a bid to beef up its brand identity. The assignment includes network TV and outdoor. Other agencies in the pitch included Leagas Delaney, San Francisco, and Lowe & Partners/SMS and DDB Needham Worldwide, both New York.

New Pepsi packaging is hitting stores

Pepsi-Cola Co.'s new packaging for its core Pepsi brand hit store shelves last week in selected markets with national distribution expected by early 1998. Rollout of the updated globe logo, which is set against a blue backdrop with a cracked ice motif, will be supported by new ads from BBDO Worldwide, New York, breaking in January and an under-the-cap promotion called "Globe Bucks" to run January through March.

Ingalls, Media Edge form alliance

Ingalls, Boston, and Media Edge, New York, have formed a strategic broadcast media-buying alliance. Media Edge will handle media buying for Ingalls' agency of record clients, and the two agencies will work together on new-business development. Ingalls, with billings of $135 million, has clients including TJ Maxx, Radisson Hotels Worldwide and Citizens Financial Group. Media Edge's clients include AT&T Corp., United Airlines, Colgate-Palmolive Co. and Glaxo Wellcome. The shop's billings are $2.9 billion.

DoubleClick files an IPO

DoubleClick last week filed an initial public offering with Securities & Exchange Commission. The company said it will offer 2.3 million shares at $12 to $14 per share. The move was not unexpected, but earlier than anticipated by industry watchers. Jupiter Communications analyst Evan Neufeld said the general opinion is that DoubleClick is in a good position. "They want to go out there and 'Yahoo!' it. If you have the market lead, a lot of times people want to go out and just smother competition," he said.

P&G's OTC Prilosec moves to D'Arcy

Procter & Gamble Co. awarded the forthcoming over-the-counter version of acid reflux drug Prilosec to D'Arcy Masius Benton & Bowles, New York. The product is likely to get at least $20 million in support. Saatchi & Saatchi unit Klemtner Healthcare, New York, handles direct-to-consumer advertising, including a current TV and print campaign, for the prescription drug manufactured by Astra Merck but which will be marketed by P&G for OTC.

Burstein leaving Ziff-Davis job

Lawrence Burstein is leaving as exec VP of Ziff-Davis at yearend to pursue other interests. Mr. Burstein, former publishing director of Esquire, joined the tech publisher in June 1996 with a charge to build non-tech consumer advertising. Chris Dobbrow moves up at ZD Publishing to exec VP from VP, adding

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