In the aftermath of the massacre of 69 tourists in Luxor, Egyptian organizers for the International Advertising Association World Congress, scheduled for next May in Cairo, are scrambling to keep the conference from being relocated. A committee of 14 high-level Egyptian advertising executives has been formed to meet with government officials, said Galal Zaki, congress secretary general. When asked about rumors that the conference may be moved to Dubai, Mr. Zaki replied, "That's news to me," although he did admit he had heard "something" from New York IAA executives about moving the conference. Ute Hirschbiegel, vice chairman of the German chapter of IAA, said: "There is no doubt the Cairo conference must be canceled. If it should take place, I will not attend."
Delay expected in FCC liquor ad vote
Liquor ad issues aren't on the agenda for the Nov. 25 meeting of the newly recomposed Federal Communications Commission, the first under new FCC Chairman William Kennard. There are now indications it may be next year before FCC formally takes up the issue. The liquor and ad industries have opposed such an inquiry. The five-person FCC has four new members, including Chairman Kennard.
P&G will test home dry cleaner
Procter & Gamble Co. will launch a test of Dryel, a cleaning system designed to remove stains and freshen dry-clean-only clothes in home dryers, starting in February in Columbus, Ohio. P&G will back the test with TV, print and radio advertising from Leo Burnett USA, Chicago, plus sampling that will include setting up home dryers in stores. Dryel will retail for $9 to $10 for a starter kit that cleans 16 garments.
Bozell quits Valvoline business
Bozell Worldwide, New York, resigned its Valvoline Co. account, effective Dec. 31. Bozell handled the account, which spends about $20 milllion to $25 million annually, for 13 years. Exec VP-General Manager Tom Bernardin cited "irreconcilable differences."
McCann loses in AT&T shift to FCB, Y&R
AT&T Corp. is consolidating its business at two agencies, moving billings out of McCann-Erickson Worldwide to remaining core agencies Foote, Cone & Belding and Young & Rubicam, all New York. In the shift, FCB picks up from McCann's San Francisco office an estimated $90 million in AT&T Wireless billings and around $50 million in AT&T Solutions business-to-business billings formerly handled by McCann's New York operation. Y&R gets media planning, formerly at FCB, and consolidated global business assignments from several unidentified agencies.
Pax Net sets debut as TV network
Lowell "Bud" Paxson, chairman-CEO of Paxson Communications Corp., announced the creation of Pax Net, his bid for a seventh broadcast TV network, to be launched next Aug. 31. Pending deals, Paxson owns 66 UHF*stations and seven low-power stations.
Newman giving up shop's head planner job
Jane Newman is stepping down as head planner at Merkley Newman Harty, New York. Ms. Newman, 50, will leave her post as director of strategic planning effective April 1, 1998, and will concentrate on special strategic projects.
Campbell funds growth initiatives
Campbell Soup Co. President-CEO Dale Morrison, announcing the company's earnings last week, said sales increases in soup, biscuits and foodservice are funding a 20% increase in advertising and other "brand growth initiatives." For the quarter ended Nov. 2, Campbell's net sales were up 3% to $2.12 billion. For its soup/sauces, biscuits/confectionery and foodservice lines, sales were up 6% and earnings 12%, Campbell said. Sales for Campbell's Specialty Foods, the food lines including Vlasic and Swanson that the company has proposed spinning off into a separate entity, were down 4% to $323 million.
Lauder buys upscale Aveda cosmetics
Estee Lauder Inc. is acquiring Aveda Corp. for $300 million. Aveda markets premium hair, skin and makeup products, primarily through professional salons. Horst Rechelbacher, Aveda's founder, will continue as that company's chairman.
Bozell leads Detroit awards
Bozell Worldwide, Southfield, Mich., won Best of Show for the seventh straight year at last week's Detroit Caddy Awards. Bozell, which won top honors for its Chrysler Corp. Jeep "Frisbee" spot, also took home five gold, 12 silver and 13 bronze awards. Other big ad agency winners: W.B. Doner & Co., Southfield, Mich.,