Six regional Ford Division dealer associations, including New England and Northern Texas, will be holding separate reviews for their accounts, which total about $60 million in billings. Four agencies with existing Ford dealer accounts are expected to pitch: J. Walter Thompson USA, Detroit, which has 48 of the 63 dealer accounts plus Ford Division's national account; Dailey & Associates, Los Angeles, with Southern California; HMS Partners, Miami, with Northern Florida; and Saint John & Partners, Jacksonville, Fla., handling Southern Florida and New Orleans. Alan Kalter, CEO of incumbent W.B. Doner & Co., Southfield, Mich., said that it was a business decision to switch the dealer staff to new client Mazda North American Operations to quickly handle that work. He denied a report Doner was told by Mazda it had to resign the Ford dealer accounts after it won the combined $240 million Mazda's national and regional dealer business.
IBM aims to pare down from 30 direct shops
IBM Corp. said it is reviewing its estimated $150 million global direct-marketing account, with plans to pare down its current roster of more than 30 full-service agencies to an unspecified number. IBM will give winning agencies responsibility to specialize on broad product areas or geographies. A decision is expected in the first quarter. The move comes a year after IBM slashed its list of U.S. shops handling regional assignments. OgilvyOne Worldwide, New York, IBM's largest North American direct agency, will participate.
Kraft combines units, juggles staff
In a continuing streamlining, Kraft Foods has combined two of its units in Northfield, Ill. and shuffled division executive responsibilities. Combining its formerly separate Meals and Enhancers division, the company named M. Carl Johnson, 49, to exec VP-president, Meals & Enhancers. Mr. Johnson was formerly exec VP-general manager, meals. Mary Kay Haben, 41, exec VP-general manager, Enhancers, continues as exec VP but adds responsibility for Kraft's Foodservice and Pizza divisions. Betsy Holden, 42, formerly exec VP-general manager of Kraft's Cheese division, assumes the new title of president of that unit. Rick Searer, 44, was also named president, Oscar Mayer Foods, a new post, while remaining exec VP of Kraft. "The change in title from general manager to president of their divisions reflects the major contributions Betsy Holden and Rick Searer have made to our success," said Robert Eckert, Kraft President-CEO. Formerly group VP, Mr. Eckert assumed his new title last month following the departure of Robert Morrison to the Chairman-CEO slot at Quaker Oats Co.
Tuna Foundation eyes ad campaign
U.S. Tuna Foundation is in discussions with Long Haymes Carr, Winston-Salem, N.C., regarding a possible consumer advertising campaign styled after efforts from National Cattlemen's Beef Association and National Pork Producers Council.
Giancamilli boosted to Kmart president
Andrew A. Giancamilli was named president-general merchandise manager, U.S., for Kmart Corp. He will take over marketing and advertising as well as merchandising responsibilities for the discounter following the retirement of Warren Flick, president-chief operating officer.
ABC ordering new 'Nothing Sacred' episodes
"Nothing Sacred," the controversial ABC show about a Catholic priest, has received an order for nine additional episodes, according to an executive with knowledge of the situation. In an attempt to counter the pressure applied by the Catholic League for Religious & Civil Rights on advertisers to avoid the show, People For the American Way has taken an ad in Advertising Age on Nov. 17, the executive said.
TBWA Chiat/Day to close St. Louis
TBWA Chiat/Day is closing its 40-person St. Louis office, which has $25 million in billings. Clients include St. Louis Post-Dispatch, St. Louis Convention & Visitors Commission, Missouri Athletic Club and Starnet. Former TBWA Chiat/Day St. Louis President-Chief Operating Officer Bill Freeman and Chairman-Creative Director Lloyd Wolfe left the agency last year. Mary Tetlow, St. Louis managing director, and Duncan Milner, the office's chief creative director, will remain with TBWA elsewhere. Separately, Apple Computer moved advertising for its Newton line to TBWA Chiat/Day, Venice, Calif., from Stone Yamashita, San Francisco.
NARB says Aquafresh will alter ad claim
TV advertising for Aquafresh Whitening toothpaste should be modified, a National Advertising Review Board panel said. That would more clearly distinguish claims of superiority over Procter & Gamble Co.'s Crest from claims of parity with Den-Mat Corp.'s Rembrandt Whitening Toothpaste. The panel also asked the Council of Better Business Bureaus' National Advertising Division to re-examine an earlier decision recommending that Aquafresh claims of parity with Rembrandt be qualified. Smith
Kline Beecham Consumer Healthcare, marketer of Aquafresh, said it would comply with the NARB recommendation.
Apple goes direct via Web for sales
Apple Computer began selling Macintoshes directly via the World Wide Web (www.apple.com), allowing buyers to configure machines. CKS Partners, Cupertino, Calif., worked on the site; TBWA Chiat/Day, Venice, Calif., will handle direct print ads; Wunderman Cato Johnson, San Francisco, is doing Web ads.
Alaska Air picks Wong Doody
Alaska Airlines named Wong Doody, Seattle, as agency of record on its $8 million account; the agency had handled Alaska Airlines work on an assignment basis. Previous agency on the account was Goodby, Silverstein & Partners, San Francisco.
Leap completes buy of Kang & Lee
Leap Group, Chicago, said it completed the acquisition of Kang & Lee Advertising, New York, and its West Coast operation, K&L West Advertising. Terms were not disclosed.
True North reports 25% third-quarter gain
Third-quarter revenue at True North Communications, Chicago, increased 24.8%, to $161.5 million from the year-ago quarter, while net income advanced 13.1% to $6.82 million. Revenues for the nine months ending Sept. 30 rose 27% to $444.6 million from 1996's first three quarters; net income for the nine-month period climbed 25.2% to $14.22 million.
NBC, Turner sign new NBA pacts
National Basketball Association signed new four-year TV rights pacts with NBC and Turner Sports at more than double the price of its current deals with those companies. NBC will pay $425 million a year and TNT $200 million a year. The old