Reebok International has named Lowe Howard-Spink, the flagship London agency of Lowe Group, to handle its global soccer business. The move is part of Reebok's new "strategy to build a portfolio of advertising resources." The account is worth an estimated $15 million-$20 million. Last April, Leo Burnett USA, Chicago, resigned the U.S. business. Heater Advertising, Boston, which pitched for the soccer account, handled assignments while Reebok searched for a new agency. Lowe's initial task will be to develop TV and print campaigns to support Reebok's "on-field" presence at the World Cup competition being held in France next year. The agency will also support new product launches. In August it assigned its $90 million global media-buying account to Grey Advertising, New York.
Primedia new name
for K-III Communications
K-III Communications Corp., New York, will change its name to Primedia. Key properties include consumer magazines Seventeen, New York and Soap Opera Digest, the in-school TV network Channel One, technical and trade magazines and consumer and business directories. A $2 million print campaign from Siegel & Gale, New York, to introduce the new name is breaking.
Shop absorbs Lee Hill,
now Draft Worldwide
DraftDirect Worldwide, New York, absorbed promotion agency Lee Hill Inc., Chicago, and changed its name to Draft Worldwide. Lee Hill was named president of Draft's Chicago operations. Chairman-CEO Howard Draft said the shop may next turn its attention to joining acquired Adler, Boschetto Peebles & Partners, New York, with Draft's New York operations. Adler and Draft work together on some joint clients, such as Primestar, but Mr. Draft said he is "not convinced" merging the two is the right thing to do.
on soup line ads
Campbell Soup Co. said it will modify advertising for its new Soups in Glass Jars, but criticized the work of a National Advertising Review Board panel that found fault with the ads. The panel upheld a June decision by Council of Better Business Bureaus' National Advertising Division, which held that Campbell's print and TV ads, from BBDO Worldwide, New York, implied the soups contained fresh, uncooked vegetables and were not consistent with Food & Drug Administration rules regarding "fresh" claims for foods. Campbell said it was "disheartened that this [NARB] panel has decided it should turn from its mission of fostering high standards of truth and accuracy in advertising to that of creating and enforcing its own vision of what public policy should be." Campbell said it agreed to make the changes voluntarily.
BP and 76 gas brands
shift to Dailey shop
Tosco Marketing Co. assigned its estimated $20 million account for 76 and BP petroleum products and gas stations to Dailey & Associates, Los Angeles. TBWA Chiat/Day, Venice, Calif., had handled the 76 account, while BP's agency was Elgin/ DDB, Seattle.
Senate OKs Kennard
as new FCC chairman
The U.S. Senate confirmed the nomination of Federal Communications Commission General Counsel William E. Kennard as the new FCC chairman, succeeding Reed Hundt.
earnings up 29%
Interpublic Group of Cos., New York, said third quarter net income was $35.3 million, up 29% from the same period last year. Net income for the first nine months of 1997 was $147.1 million, up 22% over 1996, not including a gain of $8.1 million on the 1996 sale of CKS Group stock and factoring a 3-for-2 stock split earlier this year.
Pen marketer Cross
tests watch ads
A.T. Cross Co. is testing a print campaign from Pagano Schenck & Kay, Boston, for its new line of Cross watches. The ads, appearing in Boston, Los Angeles and New York, are scheduled to go national in 1998.
Ad budget boost part
of Pepsi 'Project Globe'
Pepsi-Cola Co. said it will boost North American advertising and marketing spending behind its core Pepsi brand in 1998 as part of an aggressive growth plan, dubbed "Project Globe," which will focus on the brand's globe icon. Pepsi-Cola Chairman-CEO Craig Weatherup said Pepsi will also be "very aggressive" in backing its Diet Pepsi and Mountain Dew brands. He said Pepsi-Cola expects to get new growth from lemon-lime and orange beverages as well. No spending figures were disclosed but one analyst estimated at least a 10% boost over 1997 levels. BBDO Worldwide, New York, handles Pepsi, Diet Pepsi and Mountain Dew. Pepsi-Cola spent an estimated $115 million on media for those brands in the U.S. in 1996, according to Competitive Media Reporting.
Church & Dwight
takes ads in-house
Church & Dwight brought its $18 million-to-$20 million advertising account in-house from Partners & Shevack, New York. There was speculation the company is looking for a buyer. Executives close to the business said the move is part of continued cost-cutting efforts.
Volvo Trucks plans
Super Bowl spot
Volvo Trucks North America will advertise for the first time during the 1998 Super Bowl. Its 30-second spot is the focus of a $2.7 million brand push. Carmichael Lynch, Minneapolis, handles. The agency also handles a related sweepstakes aimed at commercial truckers.
Chase renews its
women's tennis ties
Chase Manhattan Bank signed on for another year as a corporate marketing partner of the Corel WTA Tour, marketed by Women's Tennis Association. Chase has committed to leveraging the property year-round.
Chicago outdoor board
Federation of Advertising Industry Representatives has filed a suit in U.S. District Court here, charging Chicago's ordinance curbing tobacco and alcohol outdoor boards is unconstitutional and violates advertisers' First Amendment rights. It asks that Chicago be required to prove its ordinance meets U.S. Supreme Court tests for free speech restrictions and show both that it will have an effect in reducing underage use of tobacco and alcohol and is the least restrictive way to accomplish that.
Nick at Nite's Cronin
takes Fox post
The former president of Nick at Nite's TV Land, Rich Cronin, was formally named president-CEO of Fox Kids Network and Family Channel. Mr. Cronin was fired at Nick at Nite earlier this year when he agreed to move to the Fox networks next July. Mr. Cronin said he does not expect Nick at Nite to take action to prevent him from starting at Fox now rather than next year. He will be responsible for marketing and ad sales for the two networks.
Eddie Bauer builds
Spiegel subsidiary Eddie Bauer will put the Eddie Bauer name on a blend of coffee sold at Seattle's Best Coffee stores, and separately signed a sponsorship pact with the U.S. bobsled team. Team members will wear Eddie Bauer apparel during competitions, training and media appearances.
Minority market ads
break for Kmart
As part of its national Big Kmart campaign, Kmart Corp. broke its first radio and TV ads targeting African-American and Hispanic customers and communicating the same message as its general-market campaign. Don Coleman Advertising, Southfield, Mich., produced the TV spots developed for the African-American