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Sulzberger Jr. succeeds father at NYT Co.

Arthur O. Sulzberger Jr., 46, publisher of The New York Times, was named New York Times Co. chairman, replacing his father, Arthur O. "Punch" Sulzberger, 71, who steps down after 24 years to become chairman emeritus. He will remain on the board. Mr. Sulzberger Jr. will retain the publisher title at the Times. Russell Lewis, president, will add the title of CEO of Times Co. Mr. Sulzberger Jr.'s cousin, Michael Golden, a Times Co. VP, was elected to the board and named vice chairman.

P&G to roll out

fat-free Pringles

Procter & Gamble Co. will roll out nationally fat-free Pringles potato chips with the company's patented olestra fat replacer Olean by next fall, Chairman-CEO John Pepper last week told shareholders. Mr. Pepper said fat-free Pringles, now in test in Columbus, Ohio, and Indianapolis, will be everywhere by next October. Pringles sales are up 25% from year-ago levels in the Olean test markets, Mr. Pepper said.

Disney, cable net

to launch ESPN Grills

ESPN has created a new location-based entertainment concept called ESPN Grill. Baltimore's Inner Harbor will be the site of the first ESPN Grill, a football field-size venue to include a restaurant, a TV viewing area and an arcade. The Baltimore site opens next summer. A second ESPN Grill, in Chicago, is set for the spring of 1999.

GM, FAO Schwarz

link on clothes, toys

General Motors Corp. announced a nine-year promotional partnership with FAO Schwarz at last week's opening of GM's interactive showroom in New York. Pontiac-GMC will be the primary GM division to jointly promote with the toy retailer. GM will be the only car marketer to have in-store product displays and autos in FAO Schwarz catalogs to advertise car-related toys. The partnership will also encompass the creation of new GM toys and clothing.

Hardee's picks

new marketing chief

Hardee's Food Systems named Robert Wisely exec VP-marketing and Stephen Nollau senior VP-brand marketing for the 3,080-unit chain, which was recently acquired by CKE Restaurants. Mr. Wisely, a 17-year veteran of CKE's Carl's Jr. chain, will retain his marketing duties for that restaurant brand and will be based in Anaheim. Mr. Nollau succeeds Nancy Abram, now senior VP-product marketing for Hardee's. He joins Hardee's from Laguna Blenders, which he founded in 1995. He was previously VP-field marketing and sales at Taco Bell Corp., and spent eight years before that at D'Arcy Masius Benton & Bowles, St. Louis.

Reed Elsevier in huge

Dutch publishing merger

Reed Elsevier and rival Dutch publishing group Wolters Kluwer NV are to merge next year. The new venture will be the world's largest professional and scientific publishing and information group, with a strong presence in North America, Europe and the Asia-Pacific region. The two companies had combined sales of $6.6 billion last year.

Promotions set

for Disney's 'Flubber'

Walt Disney Co. has McDonald's Corp., Dr Pepper and General Mills' Cheerios headlining a $30 million to $40 million promo push for "Flubber," slated for a late November release.

Home Depot signs Olympics pact

Home Depot is the latest company to sign as one of the long-term sponsors of the U.S. Olympic team, a deal that also gives the retailer U.S. sponsorship rights to the 2002 Winter Olympics in Salt Lake City. Home Depot will also underwrite the production and tour of two 40-minute Imax films about the Olympics, called "Olympic Glory." Terms weren't disclosed, but it is believed to be worth more than $10 million.

M&M's program

airs on QVC

M&M/Mars and electronic retailer QVC kicked off a merchandising agreement on a two-hour Oct. 17 show. The QVC arrangement will introduce the M&M's Candy Sports Dispenser, M&M's candies, apparel and plush toys.

Ad school covers

account planning

Miami Ad School has introduced what it bills as the first account planning program in the U.S. Students in "Bootcamp for Account Planning" spend three days a week at lectures from visiting faculty and two days developing work based on their account planning briefs with students in the art direction and copywriting programs. The faculty for the session running Jan. 5 through March 27, includes- from New York shops-Douglas Atkin, director of account planning at Wells BDDP; Jeff DeJoseph, director of brand planning and communications at J. Walter

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