with new 'Blues Brothers'
Popeyes Chicken & Biscuits is linking with Universal Studios in its first movie deal with a tie-in to "Blues Brothers 2000," slated for release in mid-February. The fast-food marketer will spend between $1.5 million and $2 million on TV, radio and print ads from Hill, Holliday/Altschiller, New York, and a sweepstakes in the 45-day promotion, which kicks off in January.
Dow Jones Newswires
breaks $3 mil campaign
Dow Jones Newswires this week starts an estimated $3 million print campaign from the Chapman Agency, New York. Page ads will run in The Wall Street Journal, Barron's, Forbes, SmartMoney and other financial publications. Separately, the equity wire service's parent, Dow Jones & Co., suffered a 33.9% drop in net income during the third quarter to $26.9 million. Revenue was $636.3 million, up 7% from a year ago.
Reader's Digest Assn.
juggles magazine execs
Reader's Digest Association's newly appointed Senior VP-Global Publisher Greg Coleman, in one of his first moves, reorganized the company's Special Interest Magazine Group. Robert Amberg, former advertising director of Family Handyman, was named publisher of Walking. Bernadette Haley, former publisher of New Choices for Living Even Better After 50, has replaced Susan Buckley as publisher of American Health for Women. Mike Reilly, former publisher of Walking, replaces Ms. Haley. Earlier last week, Reader's Digest Association announced that earnings for fiscal 1998's first quarter would be below analyst expectations, and that it would report non-recurring charges of about $70 million.
Burnett sells HQ
building in Chicago
Leo Burnett Co. sold majority ownership of its Chicago headquarters building to Starwood Capital Corp. and John Buck Co. Burnett said the sale will help eliminate debt. "The increased access to capital we'll receive as a result of this transaction will help us remain private and independent, while fueling our future growth," said Vice Chairman-Chief Administration Officer Roger Haupt. Burnett will continue to occupy half the building, which will keep its Leo Burnett Building name.
Frito-Lay eyes prize
with Cracker Jack
Frito-Lay will acquire Cracker Jack from Borden. Where the Cracker Jack account, now largely dormant, would land has yet to be determined, Frito-Lay said. Grey Advertising, New York, handles Cracker Jack but is not on Frito-Lay's roster, which consists of DDB Needham Worldwide and BBDO Worldwide.
Ultralife Batteries positions its 10-year lithium batteries as an alternative to shorter-life alkalines for smoke detectors in a TV campaign that broke Oct. 8 in Kansas City, Mo., site of a major hardware trade show. In the spot, actor James Doohan-Scotty on the original "Star Trek"-terminates the Energizer bunny and Duracell's grandma because of their batteries' shorter life. Great Atlantic Picture Co., Rochester, N.Y., created the campaign.
BDDP GGT created
by agencies' merger
The London hub for the BDDP Advertising Worldwide network will be BDDP GGT, created from the merger of the London offices of GGT Group and Paris-based BDDP Group, acquired by GGT last year. The merger of GGT Advertising and BST.BDDP, to take place Oct. 17, will create one of London's 15 biggest agencies, with billings of $373 million.
Coffey resigns editor
post at 'L.A. Times'
Shelby Coffey III, 50, exec VP-editor of the Los Angeles Times, resigned. Michael Parks, 53, senior VP-managing editor, was promoted to Mr. Coffey's position, reporting to Mark Willes, L.A. Times publisher, and chairman, president and CEO of Times Mirror Co. for editorial strategy and policy. As part of the reorganization, Jeffrey Klein, senior VP-consumer marketing, was named senior VP-general manager, news. Janis Heaphy moves from senior VP-advertising to senior VP-retail and national advertising sales and marketing advertising operations. Elsewhere in the newspaper industry, Maxwell P. King, 53, editor of The Philadelphia Inquirier, will step down at the end of 1997 and return in 10