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Four shops named

to contend for Mazda

Mazda Motor of America has named four contenders in its $240 million review, according to executives close to the company: W.B. Doner & Co., Southfield, Mich.; Ogilvy & Mather Worldwide and Deutsch, both New York; and GSD&M, Austin, Texas. Incumbent Foote, Cone & Belding, Santa Ana, Calif., resigned the account earlier this year.

P&G settles N.Y.

couponing case

Procter & Gamble Co. settled an antitrust suit with the New York state attorney general's office based on an investigation of the company's couponing practices in western New York. P&G and nine other companies will pay $4.2 million to settle charges that they deprived consumers of cents-off coupons. P&G had redirected money it had been using for coupons into promotions that would reach all consumers instead of just those using coupons. P&G said that during the period consumers paid the same without coupons as they did with them.

Kubin to run Western's

East Coast operation

Mike Kubin has been named to the newly created post of managing director-East Coast for Western International Media, a division of Interpublic Group of Cos. Western, Los Angeles, also has a major office in New York, where Mr. Kubin will be based. Mr. Kubin was formerly the executive director of Media Inc., which is also owned by Western.

Emmy commercial

spat continues

The National Academy of Television Arts & Sciences is fighting the awarding of an Emmy to BBDO Worldwide, New York, for Outstanding Commercial. In the commercial, produced by Pytka, Venice, Calif., chimpanzees being studied by Jane Goodall ape movie dialog. The New York-based National Academy already lost an initial arbitration to block the presentation of an award in the commercial category by the Los Angeles-based Academy of Television Arts &*Sciences. The National Academy's latest grievance, filed Sept. 10, says it has jurisdiction over the particular commercial that won the award since the spot first appeared on daytime TV.

Consolidation set

for Y&R's Media Edge

Young & Rubicam, New York, officially consolidated $3 billion in billings and the media units of Y&R Advertising and Wunderman Cato Johnson under Media Edge (AA, July 28). The new unit will be led by Beth Gordon, current president of Media Edge (See related story on Page S-6), who also will assume the title of U.S. media director for Y&R/WCJ Partnership. The media-planning operations of Y&R and Wunderman will remain separate but will report to Ms. Gordon. Bob Igiel will become exec VP-U.S. director of broadcast and programming for Media Edge from exec VP-director of broadcast buying and programming for Y&R; Mitch Burg, planning director for Media Edge, will replace Ms. Gordon as exec VP-U.S. director of planning and consultancy for Media Edge.

Ad groups fight

Chicago board ban

Advertising and media groups are expected to challenge Chicago's City Council approval last week of a ban on outdoor boards for liquor and tobacco in non-industrial sites. While Chicago's ordinance is similar to one in Baltimore, which the U.S. Supreme Court declined to review, ad groups said the high court may merely have been waiting for additional cases. Without a legal challenge, Chicago's ordinance will take effect Oct. 10.

Texaco looks to U.S.

Olympic team deal

Texaco signed a deal with the U.S. Olympic Committee to become an eight-year sponsor of the U.S. Olympic team, a pact that would also include marketing rights to the 2004 Winter Olympics in Salt Lake City. Terms weren't disclosed, but USOC's marketing arm, Olympic Properties of the U.S., has priced most sponsorship categories at $100 million for eight years. It's believed Texaco will have the gas/oil category to itself.

Discovery lands

Travel Channel

Discovery Communications purchased a 70% interest in Travel Channel from Paxson Communications Corp. for $20 million. Earlier this year, Paxson paid $75 million to Landmark Communications to purchase the struggling network.

Six named to AAF

Hall of Achievement

American Advertising Federation has elected six executives to the Advertising Hall of Achievement. The honorees are: Mary L. Baglivo, 39, president, Euro RSCG Tatham, Chicago; J. Scott Crystal, 40, VP-director of advertising, National Geographic Society; Dawn Hudson, 39, exec VP-marketing and strategic business development, Frito-Lay Co.; G.M. O'Connell, 35, president-chief operating officer, TN Technologies; Jack Rooney, 39, VP-marketing, Miller Brewing Co., Milwaukee; and Gary Topolewski, 40, exec VP-chief creative officer, Bozell Worldwide, Detroit.

New standards to affect

'light' cigarettes

Federal Trade Commission is raising the question of what can be advertised as a "light" or "ultra light" cigarette if it redefines the way nicotine and tar are measured. Announcing a standard for new tar and nicotine numbers that would require ads to contain both present numbers and new ones, FTC sought comment on whether the changes should affect the use of "light" in brand names.

Media That Works,

others form partnership

Media That Works, Cincinnati; Newspaper Network, Sacramento, Calif.; and Williams Worldwide, Santa Monica, Calif., formed a partnership, MTW Media Group, and expect combined billings of $501 million. The group said it will handle electronic media, national print, local newspaper and direct advertising.

Senate panel OKs

Anthony for FTC

Senate Commerce Committee voted unanimously to approve the nomination of trademark lawyer Sheila Foster Anthony, a Democrat, for a seat on the Federal Trade Commission. The full Senate must still act on the nomination. Ms. Anthony will replace Republican Janet Steiger.

TVB reports 5.1%

first-half gains

Advertiser broadcast TV spending increased 1997's first half over the year-ago period, Television Bureau of Advertising reported. Ad spending in syndicated TV was up 3.7%; network TV posted a 6.8% gain; and spot TV gained 2.1% for the period.

Grimaldi takes

Mullen president title

Joseph M. Grimaldi has been named president of Mullen, Wenham, Mass. Mr. Grimaldi retains his chief operating officer position. He succeeds Jim Mullen as president with Mr. Mullen retaining his CEO title.

Foundation funds

liquor ad study

Robert Wood Johnson Foundation, which has given nearly $20 million to help create the National Center for Tobacco-Free Kids to fight tobacco use among kids, is starting a similar fight against alcohol use with a $370,931 grant to Michigan State University to study youth responses to broadcast liquor advertising.

Leap Group reports

$2.7 million loss

Leap Group, Chicago, reported a $2.7 million loss for the six months ended July 31 vs. net income of $257,000 in the year-ago period. Revenue climbed to $12 million, up 65.2% over last year. Leap attributed the loss to "infrastructure"

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