N. America, Far East
CIA Group, London, is turning its sights on North America and the Far East following consolidation of its European network. It has announced a beefed-up European board, under the leadership of new CEO Mainardo de Nardis, 36, former managing director of CIA Medianetwork Europe. The move frees up Chris Ingram, founder and chairman of CIA Group. "Before, we said we couldn't do more than two continents at a time," said Mr. Ingram. "We'd like to be of some significance in the U.S. by the end of next year. We can't understand why people think it's too late to enter the American market."
Singer leaves Burnett
for key D'Arcy job
Leo Burnett USA's top account manager on its Kraft Foods business, Gary I. Singer, is leaving to join D'Arcy Masius Benton & Bowles, St. Louis, in the new position of managing director-chief operating officer. The senior VP-worldwide head of Kraft at Chicago-based Burnett is the second top-level Burnett manager on Kraft to leave in recent months, following Senior VP-Account Director Ellie Callison, who left to join Burnett client Hallmark Cards.
kids' market execs
Julie Halpin has resigned as general manager of Saatchi & Saatchi Kid Connection, New York, and Chris McKee and Rachel Geller resigned as creative director and account planner, respectively, at Saatchi & Saatchi Advertising, New York. They are said to be starting a new youth marketing unit as part of WPP Group, London. Ann Adriance, exec VP and director of brand development at Saatchi, will assume Ms. Halpin's role.
Groups 'don't understand'
R.J. Reynolds Tobacco Co. said the American Cancer Society, American Heart Association and American Lung Association, which have petitioned Federal Trade Commission to investigate its advertising for Winston, "do not understand" the brand's new campaign. The groups claim the campaign, which states the brand has "no additives," implies it is safe or safer than other cigarettes; RJR said the "No bull" campaign is aimed at conveying "a product point of difference that was developed in response to adult smokers' interest in a cigarette that delivers true tobacco taste." Long Haymes Carr, Winston-Salem, N.C., is Winston's agency.
Nike, Namath team
in new Ground Air spots
Nike has brought National Football League legend Joe Namath out of retirement in a new ad campaign created by Wieden & Kennedy, Portland, Ore. The premise is that the New York Jets great is returning to the gridiron years after his prime just for the chance to play in Nike's new Ground Air Zoom football cleats and cross trainers.
NAD rules in GM,
Ford ad dispute
National Advertising Division of the Council of Better Business Bureaus said Ford Motor Co.'s comparative ads for the Ford Expedition do not improperly exclude General Motors Corp.'s Chevrolet Suburban. GM challenged the TV, print and Internet "best-in-class" ads by J. Walter Thompson USA, Detroit, claiming the two sport utility vehicles were in the same class. But NAD found GM's own ads position the larger Suburban in a different class than GM's smaller Yukon and Tahoe, which are mentioned in Ford's ads.
Great Western work
Washington Mutual Corp. has elected to retain Bozell, Costa Mesa, Calif., to handle the fall advertising campaign for its Great Western Bank subsidiary, acquired earlier this year. There was speculation that the thrift would consolidate all ad work with McCann-Erickson Worldwide, Seattle, its agency of six years.
Campbell lines up
White NFL promo
Campbell Soup Co. will add Green Bay Packers defensive lineman Reggie White's photo to labels of its Chunky soup in a promotion to benefit food banks. The program, called "Tackle Your Hunger," starts at the beginning of football season and features an on-pack sweepstakes giving one instant winner $100,000. Radio from Y&R Advertising, New York, is planned.
to pitch in for Visa
Visa USA today plans to break a network TV campaign to support its platinum card. The first spot, from BBDO Worldwide, New York, features actress Nastassia Kinski and positions the platinum card as a status symbol. Neither MasterCard International nor American Express have run TV campaigns supporting their platinum card products. In a spot that broke last week for Visa's debit card, actress Shirley MacLaine appears as a presenter.In that TV spot, also from BBDO, Ms. MacLaine must show identification when she writes a check even though the